Effect of Market Segmentation on Sales Performance of Beverage Industries Chapter One of Effect of Market Segmentation on Sales Performance of Beverage Industries INTRODUCTION Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed…
Roles of Local Government in Economic Development Introduction The Federal Government of Nigeria, through the 1976 Local Government Reforms, explained Local Government as follows: “Local Government is Government at Local level exercised through representative councils established by Law to exercise specific power within defined areas” (Government print: 1976). The United Nations Office for Public…
Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network Abstract of Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major…
Price, Exchange Rate Volatility and Nigeria Agricultural Trade Flows- a Dynamic Analysis Abstract on Price, Exchange Rate Volatility and Nigeria Agricultural Trade Flows- a Dynamic Analysis The essence of creating a conducive economic climate in a developing economy as ours cannot be underestimated. Hence, this research was aimed at pinpointing the inter-relationships and the…
Effects of Pricing on Consumption of Champion Lager Beer Abstract of Effects of Pricing on Consumption of Champion Lager Beer The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex-post Facto design was adopted for this study. Data for the study were obtained…
Effect of Marketing Research on Product Development Chapter One of Effect of Marketing Research on Product Development INTRODUCTION BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on…
Personal Income Taxation Incidence in Nigeria Economy Implication and Effect on the Employees (a Case Study of Agege Local Government Area, Lagos State) Abstract on Personal Income Taxation Incidence in Nigeria Economy Implication and Effect on the Employees (a Case Study of Agege Local Government Area, Lagos State) This study was carried out to…
Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria Chapter One of Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria INTRODUCTION BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology…
Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction Chapter One of Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction INTRODUCTION BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s…
The Effect of Customer Relationship Management (Crm) on Customer Satisfaction Abstract of The Effect of Customer Relationship Management (Crm) on Customer Satisfaction The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in…
Monetary Policy as an Instrument of Development in Nigeria Abstract on Monetary Policy as an Instrument of Development in Nigeria This study is designed to study the various ways by which monetary policies are used to examine and show empirical analysis of the impact of monetary policies on economic development in Nigeria. Monetary policies…
Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement Abstract of Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study….
The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods Abstract of The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in…
Monetary Policy and Exchange Rate in Nigeria Abstract on Monetary Policy and Exchange Rate in Nigeria The purpose of this research is to describe and investigate the monetary policy and exchange rate in Nigeria and effect on economy over the period 1990-2010, using Econometrics technique. The researcher used Regression Analysis to analyze the data…
The Effect of Social Media on Consumers Buying Behaviour Abstract of The Effect of Social Media on Consumers Buying Behaviour The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450…
The Impact of Pricing Strategy on Sales Performance Abstract of The Impact of Pricing Strategy on Sales Performance The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior…
Microfinance a Tool for Facilitating the Growth of Small and Medium Enterprises in Nigeria Abstract on Microfinance a Tool for Facilitating the Growth of Small and Medium Enterprises in Nigeria This study examined the impact of Micro Finance Banks on individuals, small scale Business e.t.c. It shows the extent Micro Finance can achieve the…
Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods Abstract of Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on…
Effect of Public Relations on Customers’ Preference for Global System for Mobile Communications (Gsm) Services Abstract of Effect of Public Relations on Customers’ Preference for Global System for Mobile Communications (Gsm) Services This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study…
Micro Finance as an Effective Tool for Poverty Alleviation in Nigeria (a Case Study of Integrated Micro Finance Bank (Imfb) Abstract on Micro Finance as an Effective Tool for Poverty Alleviation in Nigeria (a Case Study of Integrated Micro Finance Bank (Imfb) This study examined the effect of micro finance as an effective tool…
Effect of Social Media on Consumer Buying Behaviour of Jumia Nigeria Abstract of Effect of Social Media on Consumer Buying Behaviour of Jumia Nigeria This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on…
Impact of Small and Medium Scale Enterprises on Nigeria Economy Development Abstract on Impact of Small and Medium Scale Enterprises on Nigeria Economy Development The research work was aimed at investigating the growth of small and medium scale enterprises in relation to economic development and to analyze the effect of small and medium scale…
Personal Selling Practice and Enhanced Sales of Industrial Products Among Businesses Chapter One of Personal Selling Practice and Enhanced Sales of Industrial Products Among Businesses INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual…
Impact of Microfinance Institution on Entrepreneurial Development in Nigeria a Case Study of Ipaja Area (Alimosho Local Government) Abstract on Impact of Microfinance Institution on Entrepreneurial Development in Nigeria a Case Study of Ipaja Area (Alimosho Local Government) This research study investigated the impact of microfinance on entrepreneurial development of small scale enterprise that…
Impact of Micro Credit Scheme on Poverty Alleviation Policy in Nigeria (a Case Study of Small and Medium Scale Enterpreneur in Ifako Ijaye Local Government Area of Lagos State) Abstract on Impact of Micro Credit Scheme on Poverty Alleviation Policy in Nigeria (a Case Study of Small and Medium Scale Enterpreneur in Ifako Ijaye…
Impact of Mergers and Acquisition on Bank Growth and Effectiveness (a Case Study of First Bank Plc) Abstract on Impact of Mergers and Acquisition on Bank Growth and Effectiveness (a Case Study of First Bank Plc) Merger and acquisition as stated in study must be seen as an available means of saving companies from…
Impact of Macroeconomic Policy on Poverty Alleviation in Nigeria Abstract on Impact of Macroeconomic Policy on Poverty Alleviation in Nigeria The objective of this study is to examine the impact of macro economic policy on poverty alleviation in Nigeria. In order to test the hypothesis formed on the study, secondary data were collected from…
Impact of Information Communication Technology on the Development of Rural Area in Nigeria Abstract on Impact of Information Communication Technology on the Development of Rural Area in Nigeria Information Communication Technology (ICT) has the potential to contribute to development, especially in rural areas of developing countries. But the mechanisms through which ICT can be…
Food Security a Strategy for Poverty Alleviation in Nigeria. Abstract on Food Security a Strategy for Poverty Alleviation in Nigeria. Poverty has the consequences of breeding social disillusionment with respect to what the objectives are and members responsibilities towards attainment of the objectives just as ignorance maintains poverty, so also can poverty perpetuate ignorance,…
Foreign Direct Investment and Economic Growth in Nigeria “an Empirical Analysis” Abstract on Foreign Direct Investment and Economic Growth in Nigeria “an Empirical Analysis” This research work envisages ascertaining the effect of Foreign Direct Investment on the growth rate of Gross Domestic Product in Nigeria economy for the period 1970- 2009 .From a priori…
