The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products Abstract of The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products […]
Government Expenditure and Agricultural Production in Nigeria (1970 – 2010) The socio-economic development of any nation is usually dependent on many factors, which combine to ensure the successful attainment of set development goals. One […]
Forecast of Exchange Rate Determinants in Nigeria Abstract on Forecast of Exchange Rate Determinants in Nigeria It has been noted that the Nigeria economy has gone through series of transformation since independence. Her exchange […]
The Impact of Inflation on Cost of Living in Nigeria (1982-2012) Inflation is an inevitable property of any economy in the world. It influences every country, negatively as well as positively, whether it is […]
Test Marketing of New Product Its Effectiveness and Product Performance Chapter One of Test Marketing of New Product Its Effectiveness and Product Performance INTRODUCTION Development a new product is not easy. Not only are […]
The Impact of Government Expenditure on Standard of Living in Nigeria (1982-2012) INTRODUCTION Over the years, government expenditure also known as government spending has been identified as a major tool in improving the standard […]
Sales Territorial Management in the Brewery Industry Chapter One of Sales Territorial Management in the Brewery Industry INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in […]
Impact of Inflation on Government Spending in Nigerian Economy (1981-2013) Chapter One of Impact of Inflation on Government Spending in Nigerian Economy (1981-2013) BACKGROUND TO THE STUDY Inflation is an inevitable property of any […]
Relationship Marketing a Necessary Tool for Organisational Performance Abstract of Relationship Marketing a Necessary Tool for Organisational Performance An organization ability to enjoy long term competitive advantage is closely related to its capacity to […]
The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry Abstract of The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry The research […]
Impact of Savings on Financial Development of Nigeria Abstract on Impact of Savings on Financial Development of Nigeria This research work seeks to examine the impact of savings on financial development in Nigeria. Time […]
Impact of Power Generation on the Economy of Nigeria (1990-2015) Chapter One of Impact of Power Generation on the Economy of Nigeria (1990-2015) INTRODUCTION BACKGROUND TO THE STUDY Electricity is pivotal to the economic […]
Marketing Strategy in the Hotel Industry Chapter One of Marketing Strategy in the Hotel Industry INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision […]
The Marketing Strategy and Consumer Purchase Behavior Chapter One of The Marketing Strategy and Consumer Purchase Behavior INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services […]
An Assessment of the Role of Financial Market in the Economy a Case Study of Nigerian Stock Exchange BACKGROUND OF THE STUDY The Financial market is divided into two main divisions, namely (i) the […]
Marketing Strategies and Their Effects in Sales Expansion in Organisation Chapter One of Marketing Strategies and Their Effects in Sales Expansion in Organisation INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in […]
Product Quality as a Basis for Consumer’s Patronage Chapter One of Product Quality as a Basis for Consumer’s Patronage INTRODUCTION GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and […]
The Analysis of Exchange Rate Fluctuations on Nigeria’s Balance of Payment (1983-2013). Abstract on The Analysis of Exchange Rate Fluctuations on Nigeria’s Balance of Payment (1983-2013). Exchange rate volatility is a widely discussed topic […]
Impact of E-payment on Online Shopping Behaviour Abstract of Impact of E-payment on Online Shopping Behaviour The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance […]
Agricultural Funding as Solution to Nigeria Economy Diversification Chapter One of Agricultural Funding as Solution to Nigeria Economy Diversification INTRODUCTION BACKGROUND TO THE STUDY Nigeria is largest oil exporting country in Africa and has […]
Impact of Exchange Rate Fluctuations in Value Added Tax on Economic Growth of Nigeria Chapter One of Impact of Exchange Rate Fluctuations in Value Added Tax on Economic Growth of Nigeria INTRODUCTION BACKGROUND TO […]
Impact of Fdi on the Construction Sector of the Nigerian Economy Chapter One of Impact of Fdi on the Construction Sector of the Nigerian Economy INTRODUCTION BACKGROUND TO THE STUDY The construction sector occupies […]
Contribution of Banking Sector to Agricultural Productivity in Nigeria 1981-2013 Chapter One of Contribution of Banking Sector to Agricultural Productivity in Nigeria 1981-2013 INTRODUCTION Nigeria, which spans an area of 924,000 square kilometers, is […]
Empirical Investigation of the Impact of Government Education Spending on Economic Growth (1981-2012) Abstract on Empirical Investigation of the Impact of Government Education Spending on Economic Growth (1981-2012) The aim of the study is […]
Evaluation of the Impact of Inflation on Nigeria Stock Market Returns (a Case Study of Road Transport Sector of Nigeria) Chapter One of Evaluation of the Impact of Inflation on Nigeria Stock Market Returns […]
Product Failure the Causes and Effects on the Nigerian Economy Abstract of Product Failure the Causes and Effects on the Nigerian Economy This study is designed to evaluate the causes and effect of product […]
The Impact of Capital Formation via Savings and Investment on Growth of the Nigerian Economy 1980-2013 Chapter One of The Impact of Capital Formation via Savings and Investment on Growth of the Nigerian Economy […]
Product Differentiation as a Survival Strategy in a Competitive Marketing Environment Abstract of Product Differentiation as a Survival Strategy in a Competitive Marketing Environment The history of marketing revolves around customers or consumer. This […]
Outsourcing as a Strategy for Reducing Overhead Costs Abstract of Outsourcing as a Strategy for Reducing Overhead Costs Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This […]
The Role of Marketing Research in the Planning and Development of a New Product Abstract of The Role of Marketing Research in the Planning and Development of a New Product This research work is […]
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