School Thesis

An Evaluation of Information Technology (It) Impact on the Development of Effective Marketing Strategies in the Banking Industry   Abstract of An Evaluation of Information Technology (It) Impact on the Development of Effective Marketing Strategies […]

He Effect of Economic Department Depression in the Marketing of Paint Product   Chapter One of He Effect of Economic Department Depression in the Marketing of Paint Product GENERAL BACKGROUND TO THE SUBJECT MATTER This […]

The Impact of “marketing Mix” in the Accomplishment of Organization Objective   Abstract of The Impact of “marketing Mix” in the Accomplishment of Organization Objective Marketing as a profession and an academic discipline has undergone […]

Problems of Allocation, Distribution and Marketing of Petroleum Products   Abstract of Problems of Allocation, Distribution and Marketing of Petroleum Products This research work has investigated the problems of allocation, distributed and marketing of petroleum […]

Marketing Practices and Consumer Satisfaction in the Hotel Industry   Chapter One of Marketing Practices and Consumer Satisfaction in the Hotel Industry INTRODUCTION BACKGROUND OF THE STUDY: The hotel industry is regarded as a service […]

The Role of Advertising on the Performance of Sales of Beverages in Nigerian Bottling Company   Abstract of The Role of Advertising on the Performance of Sales of Beverages in Nigerian Bottling Company The study […]

The Effects of Physical Distribution on Sales of Consumable Goods   Chapter One of The Effects of Physical Distribution on Sales of Consumable Goods INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of […]

The Impact of Advertising on Customer Patronage   Abstract of The Impact of Advertising on Customer Patronage Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make […]

The Impact of Personal Selling on the Sales of Durable Consumer Goods   Abstract of The Impact of Personal Selling on the Sales of Durable Consumer Goods This project is focused on the impact of […]

The Impact of Personal Selling on the Sales Volume of an Organisation   Abstract of The Impact of Personal Selling on the Sales Volume of an Organisation The project work deals with the impact of […]

The Impact of Advertising on the Sales Volume of Chicken Foods Hotel Industries Limited   Abstract of The Impact of Advertising on the Sales Volume of Chicken Foods Hotel Industries Limited This project is aimed […]

Effect of Personal Selling on Sales Growth   Chapter One of Effect of Personal Selling on Sales Growth INTRODUCTION BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of […]

Effect of Price and Price Changes on the Sales of Consumer Goods   Chapter One of Effect of Price and Price Changes on the Sales of Consumer Goods INTRODUCTION Background to the Study Prices go […]

Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing             Chapter One of Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in […]

The Impact of Cultural Influences on Consumer Buying Behaviour   Abstract of The Impact of Cultural Influences on Consumer Buying Behaviour The primary objective of this research work is to investigate the impact of cultural […]

Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product   Abstract of Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product This projected is concerned with the impact of sales promotion […]

Role of Marketing Information System in Enhancing Sales   Abstract of Role of Marketing Information System in Enhancing Sales A marketing information system (MIS) is an orderly procedure for the regular collection of raw data […]

The Problem of Logistics in Marketing Fast Food   Chapter One of The Problem of Logistics in Marketing Fast Food INTRODUCTION From many years now, there have been poor logistics management in all aspect of […]

The Effect of Pricing Policy on Sales in the Beverage Industry   Abstract of The Effect of Pricing Policy on Sales in the Beverage Industry The rationale behind this project is to know the effect […]

The Impact of Sales Promotion on Customers Patronage   Abstract of The Impact of Sales Promotion on Customers Patronage This research work titled “the impact of sales promotion on customers patronage (A survey of customers […]

An Assessment of the Impact of Marketing Segmentation on Production Planning in an Orgarnisation   Chapter One of An Assessment of the Impact of Marketing Segmentation on Production Planning in an Orgarnisation INTRODUCTION BACKGROUND OF […]

An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods   Abstract of An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods This research study is on the importance of […]

An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of a Manufacturing Organisation   Chapter One of An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of […]

Small-scale Industries Development Problems and Prospects   Abstract of Small-scale Industries Development Problems and Prospects This research is aimed at small-scale industries development in anambra state: problems and prospects. Small-scale industries are those industries that […]

Impact of Customer Relationship Management on the Organization Performance   Abstract of Impact of Customer Relationship Management on the Organization Performance Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, […]

  Advertising as a power Tool for Business Growth   Abstract of Advertising as a power Tool for Business Growth The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any […]

The Role of Advertising in Marketing of Hotel Services   Abstract of The Role of Advertising in Marketing of Hotel Services This research was carried to find “The Role of advertising in marketing of hotel […]

Trade Fair as an Instrument of Promotion Locally Manufactured Goods   Abstract of Trade Fair as an Instrument of Promotion Locally Manufactured Goods This study which   is  on  trade  fair   as  an  instrument  the  promoting  […]

Relationship Marketing in Mainstream Bank Plc an Evaluation   Abstract of Relationship Marketing in Mainstream Bank Plc an Evaluation This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. […]

The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations   Chapter One of The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations INTRODUCTION BACKGROUND OF […]