Month: September 2022

Brand Personality and Customer Loyalty   Abstract of Brand Personality and Customer Loyalty The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist…

Digital Marketing as a Key Driver of Sales Improvement Among Small and Medium Scale Enterprises   Abstract of Digital Marketing as a Key Driver of Sales Improvement Among Small and Medium Scale Enterprises The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The…

Impact of Promotional Activities on Fast Moving Consumer Goods   Abstract of Impact of Promotional Activities on Fast Moving Consumer Goods The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc. The sample frame of the study was made up of consumers of fast moving…

Sales Promotion and Its Effects on Organizational Effectiveness in Nigerian Manufacturing Industry   Abstract of Sales Promotion and Its Effects on Organizational Effectiveness in Nigerian Manufacturing Industry This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales,…

The Effect of Advertising on Sales Performance of Consumer Goods   Abstract of The Effect of Advertising on Sales Performance of Consumer Goods This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and…

The Effect of Consumer Protection on Brand Loyalty of Fast Moving Consumer Goods   Abstract of The Effect of Consumer Protection on Brand Loyalty of Fast Moving Consumer Goods The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods. More specifically, the study sought to assess the consumer protection…

Relationship Marketing and Customer Retention   Abstract of Relationship Marketing and Customer Retention This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria…

Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products   Chapter One of Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products INTRODUCTION BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines…

Impact of Customers Complaint on Marketing Performance in the Service Industry   Abstract of Impact of Customers Complaint on Marketing Performance in the Service Industry Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is…

The Incidence of Brand Loyalty Among Consumers of Cereal Foods   Abstract of The Incidence of Brand Loyalty Among Consumers of Cereal Foods Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to…

An Investigation Into the Marketing Strategies Used by Commercial Banks in Managing Service Breakdown Among Sme Customers   Abstract of An Investigation Into the Marketing Strategies Used by Commercial Banks in Managing Service Breakdown Among Sme Customers  This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown among…

The Impact of Marketing Research as an Avenue for Profitability   Abstract of The Impact of Marketing Research as an Avenue for Profitability The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe…

Problem and Prospects of Retail Maketing   Abstract of Problem and Prospects of Retail Maketing Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to…

The Effective Strategies for Marketing Telephone Services   Chapter One of The Effective Strategies for Marketing Telephone Services INTRODUCTION BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few…

Marketing Acceptability of Locally Made Cosmetic Products (Beauty Aids)   Abstract of Marketing Acceptability of Locally Made Cosmetic Products (Beauty Aids) In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female gender irrespective of their demographic…

The Impact of Product Advertisement on Sales Volume of Companies   Chapter One of The Impact of Product Advertisement on Sales Volume of Companies INTRODUCTION BACKGROUND OF THE STUDY Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public.  Advertising policy constitutes such…

The Impact of Tv Advertising on the Marketing of Gsm Service   Abstract of The Impact of Tv Advertising on the Marketing of Gsm Service This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the…

Effecitve Marketing Strategies for Health Care Services   Abstract of Effecitve Marketing Strategies for Health Care Services The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the…

Public Relations and International Marketing                         Chapter One of Public Relations and International Marketing INTRODUCTION BACKGROUND OF THE STUDY We all believe in communication. We keep saying so. We also say that any management which endorses good communications in – house, and externally is enlightened. Why anyone should be regarded as enlightened in simply propagating…

The Role of Advertising in Motivating Consumer Brand Preference for Beverages   Abstract of The Role of Advertising in Motivating Consumer Brand Preference for Beverages This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data…