The Problems and Prospects of Marketing Auto Maintenance Services Abstract of The Problems and Prospects of Marketing Auto Maintenance Services This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and…
Marketing Research as a Tool for Profitability in the Service Industry Abstract of Marketing Research as a Tool for Profitability in the Service Industry Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on…
Marketing of Banking and Financial Service Abstract of Marketing of Banking and Financial Service Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks…
Effect of Exchange Rate Management Policies on Developing Economies (a Case Study of Nigeria) Abstract on Effect of Exchange Rate Management Policies on Developing Economies (a Case Study of Nigeria) The foreign exchange management policy of an economy serves as one of the major factor that contributes to the economic development of such nation….
An Appraisal of the Application of Marketing Strategy by State Economic Empowerment and Development Strategy (Seeds) in Reducing Poverty and Unemployment Abstract of An Appraisal of the Application of Marketing Strategy by State Economic Empowerment and Development Strategy (Seeds) in Reducing Poverty and Unemployment An Appraisal of the application of marketing strategy by state…
Economics of Communication Transformation in Lagos Metropolis Abstract on Economics of Communication Transformation in Lagos Metropolis Economics of communication transformation deals with the motivation, attitudes, gratification beliefs and goals, the interest depends on some factors which are the social environment past experiences, motivational needs, moods and attitudes. This topic provides a comprehensive review of…
Effective Pricing Strategy of New Products Abstract of Effective Pricing Strategy of New Products Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other …
The Role of Marketing Planning in the Marketing of Computer Products Chapter One of The Role of Marketing Planning in the Marketing of Computer Products INTRODUCTION BACKGROUND OF THE STUDY Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business. …
Economic Analysis of the Determinants of Exchange Rate in Nigeria Abstract on Economic Analysis of the Determinants of Exchange Rate in Nigeria This research study investigates the determinants of exchange rate in Nigeria and to establish the position of balance of payments and Gross Domestic Product from year 1980 to 2010. Though the fundamental…
Dynamics of Motivation in an Organization (a Case Study of Nigeria Ports Authority) Chapter One of Dynamics of Motivation in an Organization (a Case Study of Nigeria Ports Authority) INTRODUCTION Productivity and total quality experts tell us that we need smarter; not harder. While it is true that a sound education appropriate skins training…
The Role of Marketing Strategy in Determining Consumer Purchasing Behavour Abstract of The Role of Marketing Strategy in Determining Consumer Purchasing Behavour The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers …
Public Relation Techniques for Marketing Air Transport Services in Nigeria Abstract of Public Relation Techniques for Marketing Air Transport Services in Nigeria The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine…
The Impact of Relationship Marketing as a Tool for Customer Satisfaction and Profitability Abstract of The Impact of Relationship Marketing as a Tool for Customer Satisfaction and Profitability This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc…
Developing the Agricultural Sector to Boost Rural Economy in Nigeria. Abstract on Developing the Agricultural Sector to Boost Rural Economy in Nigeria. Rural development is a veritable tool for fighting poverty and achieving economic prosperity at the grass root level. The concept of rural development embrace by most countries connotes a process through which…
The Impact Promotion on the Marketing of a New Services Abstract of The Impact Promotion on the Marketing of a New Services This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the…
The Development and Marketing of a New Product as a Company Life Wire Abstract of The Development and Marketing of a New Product as a Company Life Wire This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has…
The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods Abstract of The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled…
The Effect of Product Quality on Consumer Brand Loyalty Abstract of The Effect of Product Quality on Consumer Brand Loyalty This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a…
The Effectiveness of Marketing Planning and Control in a Manufacturing Organization Abstract of The Effectiveness of Marketing Planning and Control in a Manufacturing Organization The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study….
The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods Chapter One of The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods INTRODUCTION BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by…
The Impact of Marketing Communication on Consumer Brand Loyalty Abstract of The Impact of Marketing Communication on Consumer Brand Loyalty This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires…
The Impact of Information and Computer Technology Ict on the Marketing of Automobile Products in Nigeria Abstract of The Impact of Information and Computer Technology Ict on the Marketing of Automobile Products in Nigeria The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of…
The Effects of Subsidy Removal on Effective Marketing of Petrol in Nigeria Abstract of The Effects of Subsidy Removal on Effective Marketing of Petrol in Nigeria Almost every home and business is powered by generator fired by subsidized petrol. It is very obvious that subsidy removal will worsen the country’s situation and worsen inflation….
Promotion an Effective Marketing Strategies in Business Organization in Nigeria Abstract of Promotion an Effective Marketing Strategies in Business Organization in Nigeria Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public…
Determining the Effectiveness of Product Planning and Management in Nigeria Breweries Abstract of Determining the Effectiveness of Product Planning and Management in Nigeria Breweries This study was carried out to determining the effectiveness of product planning and management. A study of Nigeria Breweries (NBL) Plc, Enugu. The main objectives of the study include. …
The Impact of Marketing Mix in the Accomplishment of Organizational Objectives Abstract of The Impact of Marketing Mix in the Accomplishment of Organizational Objectives This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the…
An Evaluation of Product Positioning Strategies for Marketing Indomie Breakfast Abstract of An Evaluation of Product Positioning Strategies for Marketing Indomie Breakfast This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in…
Brand Switching Behavior of Consumers in the Hair Care Service Abstract of Brand Switching Behavior of Consumers in the Hair Care Service Thisproject work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing…
An Indepth Study of on the Brand Switching Behavior of Malt Drink Consumer Abstract of An Indepth Study of on the Brand Switching Behavior of Malt Drink Consumer This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers” This study tends to establish the impact of the marketing…
An Evaluation of the Distribution Strategies for the Marketing of Petroleum Abstract of An Evaluation of the Distribution Strategies for the Marketing of Petroleum This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product. There was a problem of the tendency of distribution…
