An Appraisal of Effective Advertising in Increasing Sales of Cosmetics Abstract of An Appraisal of Effective Advertising in Increasing Sales of Cosmetics This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to…
An Evaluation of Sales Promotion in Increaseing the Levels of Network Patronage in the Telecommunication Industry Abstract of An Evaluation of Sales Promotion in Increaseing the Levels of Network Patronage in the Telecommunication Industry The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to…
Effects of Television Adverting in Consumer Behabiour Abstract of Effects of Television Adverting in Consumer Behabiour This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria…
Evaluation of the Development and Marketing of Service Products Abstract of Evaluation of the Development and Marketing of Service Products The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact…
Importance of Markting Research in Enhancing the Service Level of Manufacturing Company Abstract of Importance of Markting Research in Enhancing the Service Level of Manufacturing Company The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at…
Market Sementation as an Efficient Tool of Achieving Increased Market Share Abstract of Market Sementation as an Efficient Tool of Achieving Increased Market Share This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization…
An Evaluation of Sales Promotion in Increaseing the Levels of Network Patronage in the Telecoms Industry Abstract of An Evaluation of Sales Promotion in Increaseing the Levels of Network Patronage in the Telecoms Industry The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence…
The Relevance of Markting Research in Enhancing the Service Level of Manufacturing Firms Abstract of The Relevance of Markting Research in Enhancing the Service Level of Manufacturing Firms The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the…
An Assessment of Photographs and Cartoons as Communication Instruments Chapter One of An Assessment of Photographs and Cartoons as Communication Instruments INTRODUCTION Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to…
Public Perception Towards Billboard Advertisment Chapter One of Public Perception Towards Billboard Advertisment INTRODUCTION Background to the Study Advertising is a paid form of non-personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented…
The Role of Advertisement Media on Consumer Buying Behavior Chapter One of The Role of Advertisement Media on Consumer Buying Behavior INTRODUCTION Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as its exposure is much more effective (Katke, 2007). Marketing…
The Use of Packaging as an Effective Way of Marketing New Product Chapter One of The Use of Packaging as an Effective Way of Marketing New Product INTRODUCTION Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method,…
The Impact of Marketing Communication on Product Development Chapter One of The Impact of Marketing Communication on Product Development INTRODUCTION BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any organization. Communication also helps in…
The Impacts of Pricing in Marketing Abstract of The Impacts of Pricing in Marketing This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose…
The Role of Public Relations in Marketing Abstract of The Role of Public Relations in Marketing This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s…
The Influence of Customer Relationship Management on the Sales of Products Chapter One of The Influence of Customer Relationship Management on the Sales of Products INTRODUCTION Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for…
An Evaluation of Marketing Strategies of Mobile Phone Operators Abstract of An Evaluation of Marketing Strategies of Mobile Phone Operators This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product,…
The Improving Distribution Effectiveness in Marketing Operation Abstract of The Improving Distribution Effectiveness in Marketing Operation The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of…
The Impact of Marketing Strategy on Productivity of Organization Abstract of The Impact of Marketing Strategy on Productivity of Organization The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank….
Relationship Marketing in Mainstream Bank Plc Abstract of Relationship Marketing in Mainstream Bank Plc This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank…
An Appraisal of Promotional Strategies of Barbing Salons Abstract of An Appraisal of Promotional Strategies of Barbing Salons The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies…
The Effect of Advertising on Consumer Reference Patterns for Malt Drinks Abstract of The Effect of Advertising on Consumer Reference Patterns for Malt Drinks The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out…
A Pragmatic Analysis of Selected Cartoons From Nigerian Dailies the ‘guardian, the Punch, and the Nation’ Abstract of A Pragmatic Analysis of Selected Cartoons From Nigerian Dailies the ‘guardian, the Punch, and the Nation’ This work investigates how meaning is derived in an utterance through cartoons. It aimed at a pragmatic analysis of selected…
Brand Differentiation & Positioning for Maximum Competitive Advantage Chapter One of Brand Differentiation & Positioning for Maximum Competitive Advantage INTRODUCTION BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal…
Advertising and Marketing Performance of Selected Detergent Companies Chapter One of Advertising and Marketing Performance of Selected Detergent Companies INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing metrics become a serious concern…
Sales Promotion Strategies and Sales Performance of Telecommunication Firms Chapter One of Sales Promotion Strategies and Sales Performance of Telecommunication Firms INTRODUCTION Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there…
Passenger’s Rating of Service Delivery of Transport Businesses in Nigeria Chapter One of Passenger’s Rating of Service Delivery of Transport Businesses in Nigeria INTRODUCTION Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport…
Effective Marketing Strategies for Health Care Services Abstract of Effective Marketing Strategies for Health Care Services The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the…
The Effect of Promotional Strategies in the Marketing of Bank Services Abstract of The Effect of Promotional Strategies in the Marketing of Bank Services Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote…
An Evaluation of Market Segmentation and It’s Significance Abstract of An Evaluation of Market Segmentation and It’s Significance Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before…
