The Role of Negotiation in Attaining Purchasing Objectives Chapter One of The Role of Negotiation in Attaining Purchasing Objectives INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities…
The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product Abstract of The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the…
The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers Abstract of The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State ….
The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc Abstract of The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were…
The Influence of Culture in Consumers Buying Behavior Chapter One of The Influence of Culture in Consumers Buying Behavior INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to…
The Impact of Promotional Strategy on Sales and Profit Abstract of The Impact of Promotional Strategy on Sales and Profit The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales…
The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company Abstract of The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ…
The Impact of Customer Relationship Management on Customers’ Satisfaction Chapter One of The Impact of Customer Relationship Management on Customers’ Satisfaction INTRODUCTION BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming…
The Effectiveness of Distribution Strategy on Organisational Profitability Chapter One of The Effectiveness of Distribution Strategy on Organisational Profitability GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering…
The Effect of Sales Promotion on Product Performance and Market Share of the Organisation Chapter One of The Effect of Sales Promotion on Product Performance and Market Share of the Organisation INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we…
The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products Abstract of The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a…
Government Expenditure and Agricultural Production in Nigeria (1970 – 2010) The socio-economic development of any nation is usually dependent on many factors, which combine to ensure the successful attainment of set development goals. One of such factors is agriculture. Its discovery dates back to 800 BC period regarded as the new Stone Age, when…
Forecast of Exchange Rate Determinants in Nigeria Abstract on Forecast of Exchange Rate Determinants in Nigeria It has been noted that the Nigeria economy has gone through series of transformation since independence. Her exchange rate determination has taken various shapes from administratively deformed rate to a market determined rate. These have also be associated…
The Impact of Inflation on Cost of Living in Nigeria (1982-2012) Inflation is an inevitable property of any economy in the world. It influences every country, negatively as well as positively, whether it is developed or developing country as well. Anyanwu (2011) stated that inflation is an important factor leading to social and economic…
Test Marketing of New Product Its Effectiveness and Product Performance Chapter One of Test Marketing of New Product Its Effectiveness and Product Performance INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business….
The Impact of Government Expenditure on Standard of Living in Nigeria (1982-2012) INTRODUCTION Over the years, government expenditure also known as government spending has been identified as a major tool in improving the standard of living of citizens in a country. Various spending on recurrent and capital projects such as such as building of…
Sales Territorial Management in the Brewery Industry Chapter One of Sales Territorial Management in the Brewery Industry INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced…
Impact of Inflation on Government Spending in Nigerian Economy (1981-2013) Chapter One of Impact of Inflation on Government Spending in Nigerian Economy (1981-2013) BACKGROUND TO THE STUDY Inflation is an inevitable property of any economy in the world. It influences every country, negatively as well as positively, whether it is developed or developing country…
Relationship Marketing a Necessary Tool for Organisational Performance Abstract of Relationship Marketing a Necessary Tool for Organisational Performance An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing perspective as…
The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry Abstract of The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky…
Impact of Savings on Financial Development of Nigeria Abstract on Impact of Savings on Financial Development of Nigeria This research work seeks to examine the impact of savings on financial development in Nigeria. Time series data from 1970 to 2013 were computed from world development indicators. The period was assumed long enough to proffer…
Impact of Power Generation on the Economy of Nigeria (1990-2015) Chapter One of Impact of Power Generation on the Economy of Nigeria (1990-2015) INTRODUCTION BACKGROUND TO THE STUDY Electricity is pivotal to the economic development of nations. Its use is directly correlated with healthy economic growth (Kaseke & Hosking, 2013). Nigeria is one of…
Marketing Strategy in the Hotel Industry Chapter One of Marketing Strategy in the Hotel Industry INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists. The…
The Marketing Strategy and Consumer Purchase Behavior Chapter One of The Marketing Strategy and Consumer Purchase Behavior INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and…
An Assessment of the Role of Financial Market in the Economy a Case Study of Nigerian Stock Exchange BACKGROUND OF THE STUDY The Financial market is divided into two main divisions, namely (i) the Money Market, and (ii) the Capital Market. The Money Market is quite different from the Capital Market in the sense…
Marketing Strategies and Their Effects in Sales Expansion in Organisation Chapter One of Marketing Strategies and Their Effects in Sales Expansion in Organisation INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the…
Product Quality as a Basis for Consumer’s Patronage Chapter One of Product Quality as a Basis for Consumer’s Patronage INTRODUCTION GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and…
The Analysis of Exchange Rate Fluctuations on Nigeria’s Balance of Payment (1983-2013). Abstract on The Analysis of Exchange Rate Fluctuations on Nigeria’s Balance of Payment (1983-2013). Exchange rate volatility is a widely discussed topic amongst others in economics and finance as it is relevant in virtually every sector in the economy. This research sets…
Impact of E-payment on Online Shopping Behaviour Abstract of Impact of E-payment on Online Shopping Behaviour The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using…
Agricultural Funding as Solution to Nigeria Economy Diversification Chapter One of Agricultural Funding as Solution to Nigeria Economy Diversification INTRODUCTION BACKGROUND TO THE STUDY Nigeria is largest oil exporting country in Africa and has a rapidly growing economy. The country follows a resource based growth strategy driven by the production and exporting of oil….
