Month: September 2022

Product Failure the Causes and Effects on the Nigerian Economy   Abstract of Product Failure the Causes and Effects on the Nigerian Economy This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy.  Product is a vital component of the marketing mix and the reason why companies are in…

Product Differentiation as a Survival Strategy in a Competitive Marketing Environment   Abstract of Product Differentiation as a Survival Strategy in a Competitive Marketing Environment The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective…

Outsourcing as a Strategy for Reducing Overhead Costs   Abstract of Outsourcing as a Strategy for Reducing Overhead Costs Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to cut cost, asses its inherent…

The Role of Marketing Research in the Planning and Development of a New Product   Abstract of The Role of Marketing Research in the Planning and Development of a New Product This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc,…

The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria   Chapter One of The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria INTRODUCTION BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements…

Social Media Effects on Market Share Improvement in the Service Industry                      Chapter One of Social Media Effects on Market Share Improvement in the Service Industry INTRODUCTION BACKGROUND TO THE STUDY “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s…

Impact of Online Marketing on Small and Medium Enterprises   Abstract of Impact of Online Marketing on Small and Medium Enterprises This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in the study. The population of the research was all…

The Impacts of Pricing in Marketing of Coke Drinks   Abstract of The Impacts of Pricing in Marketing of Coke Drinks This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise…

Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited   Abstract of Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like…

The Significance of Brand Positioning in Marketing Activities   Chapter One of The Significance of Brand Positioning in Marketing Activities INTRODUCTION BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced in the 1gth century in…

The Significance of Distribution in the Marketing of Consumer Goods   Abstract of The Significance of Distribution in the Marketing of Consumer Goods The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of the study statement of research problem, scope of the study, limitation of…

The Significance of Marketing Planning in a Business Organization   Abstract of The Significance of Marketing Planning in a Business Organization This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data…

The Significance of Price in Consumer Purchase Decision   Abstract of The Significance of Price in Consumer Purchase Decision The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of…

The Significance of Product Quality in the Marketing of Soft Drink   Abstract of The Significance of Product Quality in the Marketing of Soft Drink The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve this aim, Coca-Cola Bottling Company is…

The Significance of Advertising in the Management of Business Organization   Abstract of The Significance of Advertising in the Management of Business Organization This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization. The main objective of this work is to identify and highlight the…

The Role of Sales Promotion on the Profitability of a Firm’s Product in a Depressed Economy   Abstract of The Role of Sales Promotion on the Profitability of a Firm’s Product in a Depressed Economy The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product…

Importance of Promotion as a Component in the Marketing Mix Element on Profitability   Abstract of Importance of Promotion as a Component in the Marketing Mix Element on Profitability This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service -organization (IJBA BANK in particular). This…

The Importance of Packaging as a Tool for Implementing a Company Marketing Programmes   Abstract of The Importance of Packaging as a Tool for Implementing a Company Marketing Programmes The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing,…

The Importance of Packaging as a Promotional Tool in the Marketing of Consumer Drinks and Food   Abstract of The Importance of Packaging as a Promotional Tool in the Marketing of Consumer Drinks and Food This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and…

The Importance of Branding and Packaging as a Means of Sales Promotion in an Organization in Nigeria   Chapter One of The Importance of Branding and Packaging as a Means of Sales Promotion in an Organization in Nigeria  Introduction Background to the Study The study of the importance of branding and packaging as a means…

The Impact of Promotional Activities on the Purchase of a Company’s Product   Abstract of The Impact of Promotional Activities on the Purchase of a Company’s Product This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other…