The Impact of Product Quality on Consumer Brand Loyalty Abstract of The Impact of Product Quality on Consumer Brand Loyalty This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty as generated high profit to…
The Impact of Marketing Information System on Managerial Decision Making Abstract of The Impact of Marketing Information System on Managerial Decision Making This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to…
The Impact of Advertising on the Consumption of Noodle Foods Abstract of The Impact of Advertising on the Consumption of Noodle Foods The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising…
The Impact of Advertising on the Buying Habit of Rural Dwellers Abstract of The Impact of Advertising on the Buying Habit of Rural Dwellers This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural…
The Effects of Sales Promotion on Consumer Buying Decision Abstract of The Effects of Sales Promotion on Consumer Buying Decision This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca-Cola Bottling Company as a case study. The main objective of this study is to know how…
The Effectiveness of Advertising on the Marketing of Consumes’ Product Abstract of The Effectiveness of Advertising on the Marketing of Consumes’ Product This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if…
Effect of Television Advertisement on Buying Behaviour With Regards to Household Necessity Abstract of Effect of Television Advertisement on Buying Behaviour With Regards to Household Necessity This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women in Benin City. The broad objective of…
The Effect of Purchasing and Supply Activities in Construction Industry Abstract of The Effect of Purchasing and Supply Activities in Construction Industry This project work titled the effect of purchasing and supply activities in construction industry. Its main objective is to find out if purchasing and supply activities affect the construction industry and also to…
The Effect of Promotional Activities on the Consumption of a Company Product Abstract of The Effect of Promotional Activities on the Consumption of a Company Product This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed…
The Effect of Packaging on the Sales of a Company’s Product Abstract of The Effect of Packaging on the Sales of a Company’s Product This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the…
The Effect of Packaging on Consumer Buying Decision Abstract of The Effect of Packaging on Consumer Buying Decision The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know…
The Effect of Culture on Consumers Buying Behaviour Abstract of The Effect of Culture on Consumers Buying Behaviour The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the…
The Effect of Advertising on the Sales of Toothpaste Abstract of The Effect of Advertising on the Sales of Toothpaste This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also…
Strategies for Marketing a New Product in a Saturated Market Chapter One of Strategies for Marketing a New Product in a Saturated Market BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of…
Significance of Price in Introduction of New Product Abstract of Significance of Price in Introduction of New Product The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of a new product. The main objective of this study is to investigate…
Significance of Personal Selling in the Marketing of Detergent Abstract of Significance of Personal Selling in the Marketing of Detergent The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from…
Service Delivery and Customer Satisfaction in Transport Business Abstract of Service Delivery and Customer Satisfaction in Transport Business This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the…
Role of Marketing in Nigeria Banking Sector Chapter One of Role of Marketing in Nigeria Banking Sector BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number of products and services to the public and private sector…
Role of Advertising in the Sales of Nigeria Made Goods Abstract of Role of Advertising in the Sales of Nigeria Made Goods This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its…
Political Marketing in Nigeria Abstract of Political Marketing in Nigeria This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies how politicians were able to…
Packaging as a Promotional Tools in the Marketing of Consumer Goods Abstract of Packaging as a Promotional Tools in the Marketing of Consumer Goods This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and…
New Product Development Test Marketing Prospect and Challenges Chapter One of New Product Development Test Marketing Prospect and Challenges INTRODUCTION BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New products help keep the firm…
Marketing Strategies as a Technique for Profit Maximization in Manufacturing Enterprise Abstract of Marketing Strategies as a Technique for Profit Maximization in Manufacturing Enterprise This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do not deem it fit to…
Marketing of Petroleum Products Abstract of Marketing of Petroleum Products This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed to sales outlet, and if…
Influence of Pricing Strategy on the Sales of New Product Abstract of Influence of Pricing Strategy on the Sales of New Product This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on…
Influence of Advertisement in Consumer’s Buying Behaviour Abstract of Influence of Advertisement in Consumer’s Buying Behaviour Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis…
Importance of Product Life Cycle in Marketing Organization Abstract of Importance of Product Life Cycle in Marketing Organization The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction…
Impact of Sales Promotion on the Marketing of Soft Drinks Abstract of Impact of Sales Promotion on the Marketing of Soft Drinks The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In conducting the research, information was…
Going Beyond Just Advertising and Its Impact to Sales Turnover of a Company Chapter One of Going Beyond Just Advertising and Its Impact to Sales Turnover of a Company INTRODUCTION BACKGROUND OF THE STUDY Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a…
The Effects of Packaging on Sales of Consumer Product Abstract of The Effects of Packaging on Sales of Consumer Product This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product…
