Effect of Marketing Planning on the Performance of Service Organization Abstract of Effect of Marketing Planning on the Performance of Service Organization This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the…
The Effect of Advertising on a Company’s Product Abstract of The Effect of Advertising on a Company’s Product The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing…
An Appraisal of Marketing Mix Application in Retail Businesses Abstract of An Appraisal of Marketing Mix Application in Retail Businesses This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an…
A Study of the Product Distribution System in the Brewery Industry Abstract of A Study of the Product Distribution System in the Brewery Industry This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case…
Securities and Exchange Market and the Nigerian Economy; Adaptive Expectation Hypothesis 1990 – 2015 Abstract on Securities and Exchange Market and the Nigerian Economy; Adaptive Expectation Hypothesis 1990 – 2015 This research work is on the impact of The Nigerian Securities Exchange Market and the Nigerian Economy. The main objective of this study is to empirically…
An Analysis of the Impact of Marketing Information System in New Planning Development and Planning Abstract of An Analysis of the Impact of Marketing Information System in New Planning Development and Planning This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information…
The Analysis of Oil Price Shock in Nigeria From 1970 to 2014 Chapter One of The Analysis of Oil Price Shock in Nigeria From 1970 to 2014 INTRODUCTION Background of the study Nigeria gained an extra US$390 billion in oil-related fiscal revenue over the period 1971 – 2005 (Budina and Wijnbergen, 2008). What has…
An Appraisal of the Distribution Strategies of Ice Cream Firm Abstract of An Appraisal of the Distribution Strategies of Ice Cream Firm The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing…
An Evaluation of Sales Promotion in Increasing the Levels of Network Patronage in the Telecommunication Industry Abstract of An Evaluation of Sales Promotion in Increasing the Levels of Network Patronage in the Telecommunication Industry The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to…
Automatic in Business Organization Abstract of Automatic in Business Organization The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact…
Effects of Job Satisfaction on Employee Performance Chapter One of Effects of Job Satisfaction on Employee Performance INTRODCUTION BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public…
Effective Branding Decision and Customers Choice of Beverage Chapter One of Effective Branding Decision and Customers Choice of Beverage INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub…
Effectiveness of Strategic Marketing in Nigerian Banks Chapter One of Effectiveness of Strategic Marketing in Nigerian Banks BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With…
The Effect of Test Marketing on Product Innovation Abstract of The Effect of Test Marketing on Product Innovation This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit…
Guerrilla Marketing for Improving Performance of Marketing of Hotel Services in Nigeria Abstract of Guerrilla Marketing for Improving Performance of Marketing of Hotel Services in Nigeria The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with…
The Role of Capital Market on Privatization Process in Nigeria Abstract on The Role of Capital Market on Privatization Process in Nigeria The study examines the roles of capital market in Privatization process on Nigeria. The research instrument used included questionnaire, participant observation and interview. In view of this, some research hypothesis were postulated…
Impact Strategic Marketing in Nigerian Banks Abstract of Impact Strategic Marketing in Nigerian Banks The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine…
The Impact of Fiscal Deficit on Economic Performance in Developing Countries, a Case Study on Nigeria Abstract on The Impact of Fiscal Deficit on Economic Performance in Developing Countries, a Case Study on Nigeria Fiscal Deficit has being found to be one of the most important aspects of fiscal policy management. The main focus…
Effective Marketing Strategy for Airlines Operating Abstract of Effective Marketing Strategy for Airlines Operating It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to…
The Impact of Taxation on Nigeria Economy Growth Abstract on The Impact of Taxation on Nigeria Economy Growth This research work was carried out in order to find out if actually there is any impact which taxation has on Nigerian economy and the survey for this study is based on Enugu state. This research…
Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry Abstract of Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving…
Marketing Research as a Instrument for Increased Profitability in Service Company Abstract of Marketing Research as a Instrument for Increased Profitability in Service Company This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the…
The Effect of Exchange Rate Fluctuations on the Nigeria Economy Chapter One of The Effect of Exchange Rate Fluctuations on the Nigeria Economy INTRODUCTION BACKGROUND OF THE STUDY Foreign exchange is the means of payment for international transaction. It is made up of convertible currencies that are generally accepted for the settlement of international…
Marketing Strategy for Airlines Abstract of Marketing Strategy for Airlines The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter…
The Control of Inflation Using Central Bank of Nigeria (Cbn) Monetary Policy Abstract on The Control of Inflation Using Central Bank of Nigeria (Cbn) Monetary Policy Through the instrument used in monetary policy help us by the control of inflation in an economy. This is to know the control of inflation using central bank…
Strategies for Introducting a New Product in the Market Abstract of Strategies for Introducting a New Product in the Market The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu…
Oil Price Instability and Industrial Sector Output in Nigeria Abstract on Oil Price Instability and Industrial Sector Output in Nigeria This paper analyses oil prics stability and industrial sector output in Nigeria. Results show that the impact of oil price on industrial sector output is asymmetric in nature; with the impact of oil…
Promotion as a Strategy of Manufactures Tools for Consumers Loyalty Abstract of Promotion as a Strategy of Manufactures Tools for Consumers Loyalty This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose,…
Impact of the Money Market in the Growth of Nigeria in Economy Chapter One of Impact of the Money Market in the Growth of Nigeria in Economy INTRODUCTION BACKGROUND OF THE STUDY The financial system of any financial company provide the catalyst through financial intermediation for productive activities to ensure economic growth and development…
Relevance of Marketing Information System in the Achievement of Organizational Objective Abstract of Relevance of Marketing Information System in the Achievement of Organizational Objective Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the…
