The Significance of Brand Positioning in Marketing Activities Chapter One of The Significance of Brand Positioning in Marketing Activities INTRODUCTION BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced in the 1gth century in…
The Significance of Distribution in the Marketing of Consumer Goods Abstract of The Significance of Distribution in the Marketing of Consumer Goods The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of the study statement of research problem, scope of the study, limitation of…
The Significance of Marketing Planning in a Business Organization Abstract of The Significance of Marketing Planning in a Business Organization This study boarders on the significance of marketing planning in a business organization. Primary and secondary data were collected using questionnaires, secondary data consisted of published materials such as articles, textbooks and journal. Data…
The Significance of Price in Consumer Purchase Decision Abstract of The Significance of Price in Consumer Purchase Decision The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of…
The Significance of Product Quality in the Marketing of Soft Drink Abstract of The Significance of Product Quality in the Marketing of Soft Drink The primary aim of this project is too critically’ examine how the Significance of Product Quality in the Marketing of Soft Drink. To achieve this aim, Coca-Cola Bottling Company is…
The Significance of Advertising in the Management of Business Organization Abstract of The Significance of Advertising in the Management of Business Organization This study aims at analyzing the significance of advertising in the management of business organization using selected small business organization. The main objective of this work is to identify and highlight the…
The Role of Sales Promotion on the Profitability of a Firm’s Product in a Depressed Economy Abstract of The Role of Sales Promotion on the Profitability of a Firm’s Product in a Depressed Economy The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product…
Importance of Promotion as a Component in the Marketing Mix Element on Profitability Abstract of Importance of Promotion as a Component in the Marketing Mix Element on Profitability This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service -organization (IJBA BANK in particular). This…
The Importance of Packaging as a Tool for Implementing a Company Marketing Programmes Abstract of The Importance of Packaging as a Tool for Implementing a Company Marketing Programmes The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing,…
The Importance of Packaging as a Promotional Tool in the Marketing of Consumer Drinks and Food Abstract of The Importance of Packaging as a Promotional Tool in the Marketing of Consumer Drinks and Food This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and…
The Importance of Branding and Packaging as a Means of Sales Promotion in an Organization in Nigeria Chapter One of The Importance of Branding and Packaging as a Means of Sales Promotion in an Organization in Nigeria Introduction Background to the Study The study of the importance of branding and packaging as a means…
The Impact of Promotional Activities on the Purchase of a Company’s Product Abstract of The Impact of Promotional Activities on the Purchase of a Company’s Product This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other…
The Impact of Product Quality on Consumer Brand Loyalty Abstract of The Impact of Product Quality on Consumer Brand Loyalty This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty as generated high profit to…
The Impact of Marketing Information System on Managerial Decision Making Abstract of The Impact of Marketing Information System on Managerial Decision Making This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to…
The Impact of Advertising on the Consumption of Noodle Foods Abstract of The Impact of Advertising on the Consumption of Noodle Foods The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the product to the consumer. Advertising…
The Impact of Advertising on the Buying Habit of Rural Dwellers Abstract of The Impact of Advertising on the Buying Habit of Rural Dwellers This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know how the people in rural…
The Effects of Sales Promotion on Consumer Buying Decision Abstract of The Effects of Sales Promotion on Consumer Buying Decision This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca-Cola Bottling Company as a case study. The main objective of this study is to know how…
The Effectiveness of Advertising on the Marketing of Consumes’ Product Abstract of The Effectiveness of Advertising on the Marketing of Consumes’ Product This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this study is to know if…
Effect of Television Advertisement on Buying Behaviour With Regards to Household Necessity Abstract of Effect of Television Advertisement on Buying Behaviour With Regards to Household Necessity This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women in Benin City. The broad objective of…
The Effect of Purchasing and Supply Activities in Construction Industry Abstract of The Effect of Purchasing and Supply Activities in Construction Industry This project work titled the effect of purchasing and supply activities in construction industry. Its main objective is to find out if purchasing and supply activities affect the construction industry and also to…
The Effect of Promotional Activities on the Consumption of a Company Product Abstract of The Effect of Promotional Activities on the Consumption of a Company Product This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a case study. This study discussed…
The Effect of Packaging on the Sales of a Company’s Product Abstract of The Effect of Packaging on the Sales of a Company’s Product This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the…
The Effect of Packaging on Consumer Buying Decision Abstract of The Effect of Packaging on Consumer Buying Decision The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know…
The Effect of Culture on Consumers Buying Behaviour Abstract of The Effect of Culture on Consumers Buying Behaviour The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the…
The Effect of Advertising on the Sales of Toothpaste Abstract of The Effect of Advertising on the Sales of Toothpaste This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also…
Strategies for Marketing a New Product in a Saturated Market Chapter One of Strategies for Marketing a New Product in a Saturated Market BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have at least a product to market, in order to make profit. This is irrespective of…
Significance of Price in Introduction of New Product Abstract of Significance of Price in Introduction of New Product The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of a new product. The main objective of this study is to investigate…
Significance of Personal Selling in the Marketing of Detergent Abstract of Significance of Personal Selling in the Marketing of Detergent The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from…
Service Delivery and Customer Satisfaction in Transport Business Abstract of Service Delivery and Customer Satisfaction in Transport Business This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the…
Role of Marketing in Nigeria Banking Sector Chapter One of Role of Marketing in Nigeria Banking Sector BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number of products and services to the public and private sector…
