Effective Marketing Strategy for Airlines Operating

Effective Marketing Strategy for Airlines Operating   Abstract of Effective Marketing Strategy for Airlines Operating It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to…

Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry

Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry   Abstract of Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a Competitive Industry The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving…

Marketing Research as a Instrument for Increased Profitability in Service Company

Marketing Research as a Instrument for Increased Profitability in Service Company   Abstract of Marketing Research as a Instrument for Increased Profitability in Service Company This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the…

The Effect of Exchange Rate Fluctuations on the Nigeria Economy

The Effect of Exchange Rate Fluctuations on the Nigeria Economy   Chapter One of The Effect of Exchange Rate Fluctuations on the Nigeria Economy INTRODUCTION BACKGROUND OF THE STUDY Foreign exchange is the means of payment for international transaction. It is made up of convertible currencies that are generally accepted for the settlement of international…

The Control of Inflation Using Central Bank of Nigeria (Cbn) Monetary Policy

The Control of Inflation Using Central Bank of Nigeria (Cbn) Monetary Policy   Abstract on The Control of Inflation Using Central Bank of Nigeria (Cbn) Monetary Policy Through the instrument used in monetary policy help us by the control of inflation in an economy. This is to know the control of inflation using central bank…

Strategies for Introducting a New Product in the Market

Strategies for Introducting a New Product in the Market   Abstract of Strategies for Introducting a New Product in the Market The research work was on a study of how is introduce a new product in the market. The main  objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu…

Oil Price Instability and Industrial Sector Output in Nigeria

Oil Price Instability and Industrial Sector Output in Nigeria     Abstract on Oil Price Instability and Industrial Sector Output in Nigeria This paper analyses oil prics stability and industrial sector output in Nigeria. Results show that the impact of oil price on industrial sector output is asymmetric in nature; with the impact of oil…

Promotion as a Strategy of Manufactures Tools for Consumers Loyalty

Promotion as a Strategy of Manufactures Tools for Consumers Loyalty   Abstract of Promotion as a Strategy of Manufactures Tools for Consumers Loyalty This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose,…

Impact of the Money Market in the Growth of Nigeria in Economy

Impact of the Money Market in the Growth of Nigeria in Economy   Chapter One of Impact of the Money Market in the Growth of Nigeria in Economy INTRODUCTION BACKGROUND OF THE STUDY The financial system of any financial company provide the catalyst through financial intermediation for productive activities to ensure economic growth and development…

Relevance of Marketing Information System in the Achievement of Organizational Objective

Relevance of Marketing Information System in the Achievement of Organizational Objective   Abstract of Relevance of Marketing Information System in the Achievement of Organizational Objective Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the…

An Assessment of Globalization and Economic Development in Nigeria

An Assessment of Globalization and Economic Development in Nigeria   Abstract on An Assessment of Globalization and Economic Development in Nigeria The main aim of the research project dwells on Globalization and Economic Development in Nigeria an Assessment.  Globalization was viewed as the bilateral relations that exist between countries for either political or economical purpose…

The Role of Non-oil Export on Economic Development of Nigeria

The Role of Non-oil Export on Economic Development of Nigeria   Abstract on The Role of Non-oil Export on Economic Development of Nigeria This study is to examine the role of non-oil export on economic development of Nigeria and the objectives are as follows; to examine the relationship between non-oil export and the level of…

Sales Promotion: a Tool for Achieving Customers Brand Loyalty in the Table Water Industry

Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry   Abstract of Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship…

The Role of Monetary Policy in the Management of Inflation in Nigeria

The Role of Monetary Policy in the Management of Inflation in Nigeria   Abstract on The Role of Monetary Policy in the Management of Inflation in Nigeria Monetary policy consists of discretionary measures designed by monetary authorities to regulate and influence the supply, cost and direction of money and credit provided to the economy. This…

The Role of Human Capital Development in Economic Development

The Role of Human Capital Development in Economic Development   Abstract on The Role of Human Capital Development in Economic Development Although several theories of growth point towards a positive effect of human capital on growth, empirical evidence on this issue has been mixed. Using the Correlation and Regression analyses, this work examines empirically the…

Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria

Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria   Chapter One of Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria INTRODUCTION BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the…

The Role of Capital Market on Development of Nigeria Economy

The Role of Capital Market on Development of Nigeria Economy   Abstract on The Role of Capital Market on Development of Nigeria Economy This research work is aimed at showing the role of capital market on development of Nigeria Economy. It also examined the various economic theories that have postulated the key role of capital accumulation in…

The Role of Agricultural Sector on Economic Growth and Development in Nigeria

The Role of Agricultural Sector on Economic Growth and Development in Nigeria   Abstract on The Role of Agricultural Sector on Economic Growth and Development in Nigeria This research work investigates the Roles of Agricultural sectors on Economic Growth and Development in Nigeria using the multiple regression analysis method. The data utilized spanned between 1981…

The Relevance of Accounting to Management Decision Making Process in Tertiary Institution (a Case Study of Adeniran Ogunsanya College of Education)

The Relevance of Accounting to Management Decision Making Process in Tertiary Institution (a Case Study of Adeniran Ogunsanya College of Education)   Chapter One of The Relevance of Accounting to Management Decision Making Process in Tertiary Institution (a Case Study of Adeniran Ogunsanya College of Education) BACKGROUND TO THE STUDY INTRODUCTION In the world today,…

The National Economic Empowerment and Development Strategy (Needs) and the Development of Capital Market

The National Economic Empowerment and Development Strategy (Needs) and the Development of Capital Market   Abstract on The National Economic Empowerment and Development Strategy (Needs) and the Development of Capital Market The development of the capital market has contributed immensely to the economic growth of the nation. Provision of infra structural facilities will enhance growth…

The Impact of Trade Liberalization on Manufacturing Sector in Nigeria

The Impact of Trade Liberalization on Manufacturing Sector in Nigeria   Abstract on The Impact of Trade Liberalization on Manufacturing Sector in Nigeria This research work studies trade liberalization how it was put place to rationalize the use of scarce resources to sustain Pareto optimality perspectives and promote efficiency in the development of manufacturing sector…

The Impact of Monetary Policy on Investment in Nigerian Economy

The Impact of Monetary Policy on Investment in Nigerian Economy   Abstract on The Impact of Monetary Policy on Investment in Nigerian Economy This is to examine the impact of monetary policy on investment in’ Nigerian ECPMP and the objectives are as follows: To ascertain if monetary policy instruments have impact on investment in Nigeria,…

The Impact of Monetary Policy on Agric Finance in Nigeria Economy (a Case Study of First Bank Plc)

The Impact of Monetary Policy on Agric Finance in Nigeria Economy (a Case Study of First Bank Plc)   Abstract on The Impact of Monetary Policy on Agric Finance in Nigeria Economy (a Case Study of First Bank Plc) The study has been carried out to examine the importance of monetary policy on Agric financing…

The Impact of Micro-finance Scheme on Petty Trader in Agege Local Government.

The Impact of Micro-finance Scheme on Petty Trader in Agege Local Government.   Abstract on The Impact of Micro-finance Scheme on Petty Trader in Agege Local Government. This study was designed to explore the significant impact of micro­finance on petty traders in Agege local Government. The sample for the study comprised of 86 individual who…

The Impact of Manufacturing Sector on the Nigerian Economic Development

The Impact of Manufacturing Sector on the Nigerian Economic Development   Abstract on The Impact of Manufacturing Sector on the Nigerian Economic Development This research work is geared at evaluating the effectiveness of manufacturing sector in promoting economic development in Nigeria. This is very essential in the Nigerian economy is characterized by GDP dependence on…

Solving Unemployment Problem Through the Establishment of Small Scale Industries (Ssis)

Solving Unemployment Problem Through the Establishment of Small Scale Industries (Ssis)   Chapter One of Solving Unemployment Problem Through the Establishment of Small Scale Industries (Ssis) INTRODUCTION BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development…

The Impact of Macroeconomic Policy on the Growth and Development of Small Scale Industry in Nigeria

The Impact of Macroeconomic Policy on the Growth and Development of Small Scale Industry in Nigeria   Abstract on The Impact of Macroeconomic Policy on the Growth and Development of Small Scale Industry in Nigeria The research study is directed towards the Impact of Macroeconomic Policy on the growth and development of Small Scale Industry…