The Contribution of the Communication Sector to Economic Development in Nigeria Abstract on The Contribution of the Communication Sector to Economic Development in Nigeria The research examines the contribution of communication sector to economy development in Nigeria. The qualitative and quantitative evidence related to allocative and productive efficiency of NITEL in the wake of…
Using Information Technology and Social Media to Enhancxe Information Sharing and Public Participation in Governance Freedom of Information Act in Nigeria Table of Content on Using Information Technology and Social Media to Enhancxe Information Sharing and Public Participation in Governance Freedom of Information Act in Nigeria Chapter 1 Introduction Introduction Background of the Study…
The Challenges and Prospects of Poverty Alleviation Programmes in Lagos State a Case Study of Ikeja Local Government Area Abstract on The Challenges and Prospects of Poverty Alleviation Programmes in Lagos State a Case Study of Ikeja Local Government Area There has been a high and growing incidence of poverty in Lagos State in…
Perception of Students Towards Social Media as a Marketing Tools Abstract of Perception of Students Towards Social Media as a Marketing Tools The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their…
Comparison of Social Media and Radio Stations on the Assessment of News Information Chapter One of Comparison of Social Media and Radio Stations on the Assessment of News Information Introduction Background of the Study A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back…
Tax Administration in Nigeria, Problem and Prospects Abstract on Tax Administration in Nigeria, Problem and Prospects This research work is set to identify the effects of tax evasion, tax avoidance on the Nigerian Economy with particular reference to the Lagos State Internal Revenue Services. This project work is designated to find out the factors…
Sustainable Environment and Economic Growth in Nigeria Abstract on Sustainable Environment and Economic Growth in Nigeria This research work attempts to examine the impact of sustainable environment and economic growth in Nigeria. The objectives to the study are to examine the impact of environmental resources on sustainable economic development in Nigeria with particular reference…
Effectiveness of Social Media in News Production Table of Content on Effectiveness of Social Media in News Production Chapter 1 Introduction Introduction Background of the Study Statements of Problems Objectives of the Study Research Question Study of the Hypothesis Significance of the Study Justification of the Study Scope of the Study Definition of Terms…
The Attitude of Nigerians Towards Made-in-nigerian Goods Abstract of The Attitude of Nigerians Towards Made-in-nigerian Goods This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge…
The Effect of Branding on Product Marketing Abstract of The Effect of Branding on Product Marketing The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such…
Problems and Prospects of Marketing in Small-scale Business in Nigeria Abstract of Problems and Prospects of Marketing in Small-scale Business in Nigeria This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations…
Service Delivery as an Instrument of Accessing Competitive Advantage in Marketing Abstract of Service Delivery as an Instrument of Accessing Competitive Advantage in Marketing This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine…
Effect of Market Segmentation on Sales Performance of Beverage Industries Chapter One of Effect of Market Segmentation on Sales Performance of Beverage Industries INTRODUCTION Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed…
Roles of Local Government in Economic Development Introduction The Federal Government of Nigeria, through the 1976 Local Government Reforms, explained Local Government as follows: “Local Government is Government at Local level exercised through representative councils established by Law to exercise specific power within defined areas” (Government print: 1976). The United Nations Office for Public…
Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network Abstract of Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major…
Price, Exchange Rate Volatility and Nigeria Agricultural Trade Flows- a Dynamic Analysis Abstract on Price, Exchange Rate Volatility and Nigeria Agricultural Trade Flows- a Dynamic Analysis The essence of creating a conducive economic climate in a developing economy as ours cannot be underestimated. Hence, this research was aimed at pinpointing the inter-relationships and the…
Effects of Pricing on Consumption of Champion Lager Beer Abstract of Effects of Pricing on Consumption of Champion Lager Beer The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex-post Facto design was adopted for this study. Data for the study were obtained…
Effect of Marketing Research on Product Development Chapter One of Effect of Marketing Research on Product Development INTRODUCTION BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on…
Personal Income Taxation Incidence in Nigeria Economy Implication and Effect on the Employees (a Case Study of Agege Local Government Area, Lagos State) Abstract on Personal Income Taxation Incidence in Nigeria Economy Implication and Effect on the Employees (a Case Study of Agege Local Government Area, Lagos State) This study was carried out to…
Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria Chapter One of Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria INTRODUCTION BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology…
Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction Chapter One of Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction INTRODUCTION BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s…
The Effect of Customer Relationship Management (Crm) on Customer Satisfaction Abstract of The Effect of Customer Relationship Management (Crm) on Customer Satisfaction The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in…
Monetary Policy as an Instrument of Development in Nigeria Abstract on Monetary Policy as an Instrument of Development in Nigeria This study is designed to study the various ways by which monetary policies are used to examine and show empirical analysis of the impact of monetary policies on economic development in Nigeria. Monetary policies…
Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement Abstract of Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study….
The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods Abstract of The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in…
Monetary Policy and Exchange Rate in Nigeria Abstract on Monetary Policy and Exchange Rate in Nigeria The purpose of this research is to describe and investigate the monetary policy and exchange rate in Nigeria and effect on economy over the period 1990-2010, using Econometrics technique. The researcher used Regression Analysis to analyze the data…
The Effect of Social Media on Consumers Buying Behaviour Abstract of The Effect of Social Media on Consumers Buying Behaviour The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450…
The Impact of Pricing Strategy on Sales Performance Abstract of The Impact of Pricing Strategy on Sales Performance The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior…
Microfinance a Tool for Facilitating the Growth of Small and Medium Enterprises in Nigeria Abstract on Microfinance a Tool for Facilitating the Growth of Small and Medium Enterprises in Nigeria This study examined the impact of Micro Finance Banks on individuals, small scale Business e.t.c. It shows the extent Micro Finance can achieve the…
Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods Abstract of Effect of Packaging on Consumer Buying Choice of Selected Consumer Goods This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on…
