An Econometrical Analysis of Monetary Policy on the Economy of Nigeria CONCEPTUAL FRAMEWORK The concept and definition of monetary policy in the previous year has no universal acceptability but however, the term monetary policy according to CBN release on monetary policy concept (2006) was defined as “Any policy measure designed by the Federal Government…
The Oil Sector Vis-a-vis the Agricultural Sector the Nigeria Experience Abstract on The Oil Sector Vis-a-vis the Agricultural Sector the Nigeria Experience This study aims at evaluating the oil sector vis- a vis the agricultural sector in Nigeria from 1981-2007. The role of agriculture in the Nigerian society has been quite significant even in…
The Impact of Stock Market Performance on the Economy of Nigeria The capital market, as a strong avenue for wealth creation, plays a key role in economic growth and development. The distribution of the wealth is also more equalitarian because the system does not discriminate between investors and the rate of return. What each…
The Economic Implication of Increasing External Debt Liability in Nigeria A HISTORICAL PERSPECTIVE OF NIGERIA’S EXTERNAL DEBT The management of Nigeria’s external debt has been a major macroeconomic problem especially since the early 1980s. For many years now, the country’s debt has been growing in spite of the efforts being made by the Government…
Government Policies on Non-oil Export (Agriculture) on the Economic Growth of Nigeria PROMOTION OF THE EXPORT INNIGERIA: EMPIRICAL ASSESSMENT OF AGRICULTURAL CREDITS GUARANTEE SCHEME FUNDS. The agricultural Credit Guarantee Scheme fund (ACGSF) was formed under the military government in 1977 with an initial capital of ₦100 million distributed between the federal governments (60%eqity). The…
An Investigation Into the Relationship Between Common Stock Prices and Inflation in Nigeria What is common stock? Common stock as it is called by the America investor is what is normally referred to as ordinary share or Equity. Ordinary share supply the basic risk capital of the company represented by shares (denominated) with a…
Analysis of the Effect of Exchange Rate on Manufacturing Industries in Nigeria (1985-2006) TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of Contents Abstract CHAPTER ONE Introduction: Background of the study Statement of the problem Objectives of the study Statement of hypothesis Method of study Scope and limitation of the study Organization of…
The Role of the Stock Market in the Growth of the Nigerian Economy Abstract on The Role of the Stock Market in the Growth of the Nigerian Economy This study is motivated primarily by the need to enhance capital accumulation from the stock market, being the long term end of the financial system. The…
Effect of Exchange Rate on Manufacturing Industries in Nigeria INTRODUCTION In this chapter we shall be reviewing some of the relevant literature relating to the subject matter. The review will begin with a brief discussion on exchange fate, we shall examine the various aspect of exchange rate. We shall also examine the effects which…
The Impact of Financial Literacy on Economic Development of Nigeria Abstract on The Impact of Financial Literacy on Economic Development of Nigeria Financial Literacy is the ability to make informed judgments and to make effective decisions regarding the use and management of money .The need for financial literacy cant be over emphasized in this our…
The Determinants of Investment in Nigeria Abstract on The Determinants of Investment in Nigeria The purpose of this study is to examine the determinants of investment in the Nigeria economy making use of time series data for the period 1970-2003. The study employed the Ordinary Least Square (OLS) and the Cochrane Orcutt technique of…
Managing Monetary Policy in an Environment of Fiscal Policy Dominance in the Nigerian Economy Abstract on Managing Monetary Policy in an Environment of Fiscal Policy Dominance in the Nigerian Economy This study sets out to examine managing monetary policy in an environment chocked up with huge fiscal deficits and public debt, high inflation rate…
An Evaluation of Information Technology (It) Impact on the Development of Effective Marketing Strategies in the Banking Industry Abstract of An Evaluation of Information Technology (It) Impact on the Development of Effective Marketing Strategies in the Banking Industry The fundamental facts of the topic “The Evaluation of Information Technology Impact in Development of Effective…
He Effect of Economic Department Depression in the Marketing of Paint Product Chapter One of He Effect of Economic Department Depression in the Marketing of Paint Product GENERAL BACKGROUND TO THE SUBJECT MATTER This research works in designed to investigate and unraval the problems. Consequences and prospects of marketing paints product in Andy group…
The Impact of “marketing Mix” in the Accomplishment of Organization Objective Abstract of The Impact of “marketing Mix” in the Accomplishment of Organization Objective Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The…
Problems of Allocation, Distribution and Marketing of Petroleum Products Abstract of Problems of Allocation, Distribution and Marketing of Petroleum Products This research work has investigated the problems of allocation, distributed and marketing of petroleum products. (A case study of NNPC Enugu Depot) which is located in Enugu East Local Government Area of Enugu State….
Marketing Practices and Consumer Satisfaction in the Hotel Industry Chapter One of Marketing Practices and Consumer Satisfaction in the Hotel Industry INTRODUCTION BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George…
The Role of Advertising on the Performance of Sales of Beverages in Nigerian Bottling Company Abstract of The Role of Advertising on the Performance of Sales of Beverages in Nigerian Bottling Company The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling…
The Effects of Physical Distribution on Sales of Consumable Goods Chapter One of The Effects of Physical Distribution on Sales of Consumable Goods INTRODUCTION Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological…
The Impact of Advertising on Customer Patronage Abstract of The Impact of Advertising on Customer Patronage Advertising is an economic promoter with the attribute of persuasiveness. In formativeness has an important contribution to make in terms of increasing sales or demand for the services they rendered and hence increase profitability and also helps customers…
The Impact of Personal Selling on the Sales of Durable Consumer Goods Abstract of The Impact of Personal Selling on the Sales of Durable Consumer Goods This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling…
The Impact of Personal Selling on the Sales Volume of an Organisation Abstract of The Impact of Personal Selling on the Sales Volume of an Organisation The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever…
The Impact of Advertising on the Sales Volume of Chicken Foods Hotel Industries Limited Abstract of The Impact of Advertising on the Sales Volume of Chicken Foods Hotel Industries Limited This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries Limited (CFIL). The primary aim…
Effect of Personal Selling on Sales Growth Chapter One of Effect of Personal Selling on Sales Growth INTRODUCTION BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential…
Effect of Price and Price Changes on the Sales of Consumer Goods Chapter One of Effect of Price and Price Changes on the Sales of Consumer Goods INTRODUCTION Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price…
Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing Chapter One of Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing Introduction Background of the Study Promotion as we all know is an integral part of the entire marketing…
The Impact of Cultural Influences on Consumer Buying Behaviour Abstract of The Impact of Cultural Influences on Consumer Buying Behaviour The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of…
Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product Abstract of Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that…
Role of Marketing Information System in Enhancing Sales Abstract of Role of Marketing Information System in Enhancing Sales A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is…
The Problem of Logistics in Marketing Fast Food Chapter One of The Problem of Logistics in Marketing Fast Food INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back…
