The Effect of Radio Advertising on Consumer Purchasing Decision Chapter One of The Effect of Radio Advertising on Consumer Purchasing Decision INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer,…
The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry Chapter One of The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry INTRODUCTION It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain themselves and keep the company…
The Impact of Product Differentiation Strategy on Sales Performance Abstract of The Impact of Product Differentiation Strategy on Sales Performance The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication…
The Impact of Sales Promotion on the Sales Volume in Business Organisations Abstract of The Impact of Sales Promotion on the Sales Volume in Business Organisations The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using…
The Prospects and Problems of Personal Selling in Marketing Consumer Products in Nigeria Abstract of The Prospects and Problems of Personal Selling in Marketing Consumer Products in Nigeria The backbone of any organization lings on personal selling which have impact on the identification of the customer needs before making decision on the type of…
The Roles of Banking Industry in Agricultural Marketing in Nigeria Abstract of The Roles of Banking Industry in Agricultural Marketing in Nigeria The Roles of the Banking Industry in Agricultural Marketing in Nigeria. This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel…
The Impact of Promotional Activities on the Marketing of Golden Morn Product Abstract of The Impact of Promotional Activities on the Marketing of Golden Morn Product Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that…
Effect of Marketing on Privatization and Commercialization in the Oil Sector of the Nigerian Economy Chapter One of Effect of Marketing on Privatization and Commercialization in the Oil Sector of the Nigerian Economy INTRODUCTION BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the Nigerian oil sector are a…
Effective Distribution and Its Impact on Sales in Brewery Industry Chapter One of Effective Distribution and Its Impact on Sales in Brewery Industry INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for effective distribution process is aimed at getting the…
Marketing of Church Services in a Contemporary Society Chapter One of Marketing of Church Services in a Contemporary Society BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers…
Capacity Building of Renewable Energy Education Abstract of Capacity Building of Renewable Energy Education The aim of this thesis was to point out the need for renewable energy education in Ghana and to study the possibilities of education export from Finland. Ghana was chosen as the target country based on personal and professional interest….
Marketing Communication Tools Employed in the Privatization and Commercialization of State-owned Enterprises in Nigeria Abstract of Marketing Communication Tools Employed in the Privatization and Commercialization of State-owned Enterprises in Nigeria The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the…
Consumers’ Perception of Safety of Food in South -south and South – East of Nigeria Abstract of Consumers’ Perception of Safety of Food in South -south and South – East of Nigeria Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behaviour, draft…
Appraisal of the Effect of Selected Marketing Communication Models for an Effective Rebranding Nigeria Abstract of Appraisal of the Effect of Selected Marketing Communication Models for an Effective Rebranding Nigeria The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social,…
The Effect of Cost Control in Nigeria Breweries Table of Content on The Effect of Cost Control in Nigeria Breweries Title page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis…
Effect of Marketing Strategy on the Performance of Atman Limited Abstract of Effect of Marketing Strategy on the Performance of Atman Limited Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This…
A Study on the Problems and Prospects of Marketing Industrial Products Chapter One of A Study on the Problems and Prospects of Marketing Industrial Products INTRODUCTION BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production…
Effective of Marketing Strategies for Improved Performance of Manufacturing Company Chapter One of Effective of Marketing Strategies for Improved Performance of Manufacturing Company INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful…
Factors That Influence Consumer Purchase and Consumption of Eggs Chapter One of Factors That Influence Consumer Purchase and Consumption of Eggs INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing…
Challenges of Marketing Research on the Manufacturing of Flour Production Chapter One of Challenges of Marketing Research on the Manufacturing of Flour Production INTRODUCTION: Marketing research is “the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities…
The Impact of Promotional Activities on Customer Purchasing Behaviour Abstract of The Impact of Promotional Activities on Customer Purchasing Behaviour The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial…
The Impact of Promotional Activity on a Product Abstract of The Impact of Promotional Activity on a Product One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the…
Advertising as a Promotional Factor Motivating Consumer on Product Chapter One of Advertising as a Promotional Factor Motivating Consumer on Product INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept…
The Impact of Marketing Management Function in Hospitality Industry Abstract of The Impact of Marketing Management Function in Hospitality Industry This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods…
Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities Abstract of Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities This research was the impact of corporate social responsibilities in host communities of Niger- Delta area in Nigeria. It is true…
The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry Chapter One of The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing….
The Evaluation of Problems of Small and Medium Scale Industries Chapter One of The Evaluation of Problems of Small and Medium Scale Industries INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the…
An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour Abstract of An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To…
The Role of Advertising in Retail Business Abstract of The Role of Advertising in Retail Business The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business. Moreso, my special concern…
The Relevance of Advertising to Sales Expansion Abstract of The Relevance of Advertising to Sales Expansion This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned…
