Year: 2022

Relationship Marketing a Necessary Tool for Organisational Performance   Abstract of Relationship Marketing a Necessary Tool for Organisational Performance An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing perspective as…

The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry   Abstract of The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky…

Marketing Strategy in the Hotel Industry   Chapter One of Marketing Strategy in the Hotel Industry INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists. The…

The Marketing Strategy and Consumer Purchase Behavior   Chapter One of The Marketing Strategy and Consumer Purchase Behavior INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and…

Marketing Strategies and Their Effects in Sales Expansion in Organisation   Chapter One of Marketing Strategies and Their Effects in Sales Expansion in Organisation  INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the…

Product Quality as a Basis for Consumer’s Patronage   Chapter One of Product Quality as a Basis for Consumer’s Patronage INTRODUCTION GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and…

Impact of E-payment on Online Shopping Behaviour   Abstract of Impact of E-payment on Online Shopping Behaviour The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using…

Product Failure the Causes and Effects on the Nigerian Economy   Abstract of Product Failure the Causes and Effects on the Nigerian Economy This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy.  Product is a vital component of the marketing mix and the reason why companies are in…

Product Differentiation as a Survival Strategy in a Competitive Marketing Environment   Abstract of Product Differentiation as a Survival Strategy in a Competitive Marketing Environment The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective…

Outsourcing as a Strategy for Reducing Overhead Costs   Abstract of Outsourcing as a Strategy for Reducing Overhead Costs Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to cut cost, asses its inherent…

The Role of Marketing Research in the Planning and Development of a New Product   Abstract of The Role of Marketing Research in the Planning and Development of a New Product This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc,…

The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria   Chapter One of The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria INTRODUCTION BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements…

Social Media Effects on Market Share Improvement in the Service Industry                      Chapter One of Social Media Effects on Market Share Improvement in the Service Industry INTRODUCTION BACKGROUND TO THE STUDY “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s…

Impact of Online Marketing on Small and Medium Enterprises   Abstract of Impact of Online Marketing on Small and Medium Enterprises This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in the study. The population of the research was all…

The Impacts of Pricing in Marketing of Coke Drinks   Abstract of The Impacts of Pricing in Marketing of Coke Drinks This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise…

Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited   Abstract of Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like…