Business Combination as a Survival Strategy in a Period of Economic Depression
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Abstract on Business Combination as a Survival Strategy in a Period of Economic Depression
Business combination is the fusion of separate business entities into a unified whole. It is a viable tools for combating economic depression. It sustains the viability, dynamism and value-enhancing capability of a company.
The company is able to attract the most talented executives and retain ‘ them. Coming together of two or more companies will result in synergy which is a situation where the combined firm is more valuable them the sum of the individual combined firms.
The research project is designed to study the role of business combination as a survival strategy in a period of economic depression.
From the analysis of the primary data gathered through the use of questionnaires, it was found that business combination is very important in the period of economic depression.
It was concluded, that more companies should also embrace business combination because of the numerous advantages ascribe to it.
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