Impact of Capital Budgeting for Promotional Strategies on Turnover and Profit Maximisation on Consumer Product

Impact of Capital Budgeting for Promotional Strategies on Turnover and Profit Maximisation on Consumer Product

Impact of Capital Budgeting for Promotional Strategies on Turnover and Profit Maximisation on Consumer Product

 

Quick Navigation for Final Year Undergraduates, Masters (Thesis), and Ph.D. Dissertation Students Who Need Our Services on Their Research Works

Find More Project Topics FIND HERE
Hire Us for Thesis Works HIRE NOW
Hire Us for Project Works HIRE NOW
Hire Us for Seminar Works HIRE NOW
Hire Us for Assignments HIRE NOW
Hire Us for Proposals HIRE NOW
Contact  Us HERE NOW

 

DOWNLOAD FULL PDF WORK

 

Chapter One of Impact of Capital Budgeting for Promotional Strategies on Turnover and Profit Maximisation on Consumer Product

INTRODUCTION

BACKGROUND OF THE STUDY

The level of competition in the market economy is quite high therefore, it is imperative for firms to design appropriate promotional strategies to drive sales optimally with the view of achieving high turnover in sales which will lead to high revenue and profit maximization. This however requires significant funding of appropriate promotional strategies. Capital budgeting is the decision to commit major capital, or investment, expenditures so as to increase the value of the firm to its shareholders. O’Sullivan, Arthur; Sheffrin, Steven M. (2003). The value of achieving high sales turnover and profit maximisation  requires identifying the target segment of the firms product or service so as to adopt appropriate promotional strategy to serve the market. Promotional strategy involves the determination of an appropriate market for the sale of the firms’ product or service and the effect use of promotion mix to attain optimal sale to achieve profit maximization. The primary aim of promotional mix is to create awareness for the brand and importantly to achieve organizational goals and profits. Promotional mix consist of five components such as advertising, personal selling, direct marketing, sales promotion and public relation. The application of capital budgeting for adoption of promotional strategies will require that each promotion mix is ranked to determine the promotion strategy which best suit the firm’s product and services to achieve high turnover and maximize profit. The study therefore seeks to appraise the impact of capital budgeting for promotional strategies on turnover and profit maximization on consumer products.

STATEMENT OF THE PROBLEM

Capital Budgeting requires significant long-term investment of funds thereby posing a high level of risk for the firm. Consequently, it is imperative that promotional strategies are ranked and appraised to determine the promotional strategy which best suit the firms product and service and the target customers So as to avoid the risk of loss of investment due to low sales responses and turnover. Most capital budgeting Capital budgeting investments and projects are funded from   debt capital, equity capital, or the use of retained earnings. Therefore, significant consideration is required to ensure returns on investment .The study seek to investigate the impact of capital budgeting for promotional strategies on turnover and profit maximization on consumer product.

Read Also:  The Role of Internal Auditor and the Method of Internal Control in a Local Government

OBJECTIVES OF THE STUDY

The main study objective is to investigate the impact of capital budgeting for promotional strategies on turnover and profit maximization on consumer product; while the specific objectives include

1 To appraise the relevance of capital budgeting for promotional strategies.

2 To determine the concept of turnover and profit maximisation.

3 To determine the impact of capital budgeting for promotional strategies on turnover and profit maximization on consumer product.

RESEARCH QUESTIONS

1 What is the relevance of capital budgeting for promotional strategies?

2 What is the concept of turnover and profit maximisation?

3 What is the impact of capital budgeting for promotional strategies on turnover and profit maximization on consumer product?

 STATEMENT OF HYPOTHESIS

 The statement of the hypothesis of the study is stated in null

Ho The impact of capital budgeting for promotional strategies on turnover and profit maximization on consumer product?

  SIGNIFICANCE OF THE STUDY

The level of competition in the market economy is high, therefore firms are leveraging on the adoption of appropriate promotional strategy for the attainment of high turnover and profit maximisation. The study seek to provide an evaluation  on the effectiveness  of the use of capital budgeting for promotional strategies with the view to making appropriate recommendations.

SCOPE OF THE STUDY

The study focuses on the impact of capital budgeting for promotional strategies on turnover and profit maximization on consumer product?

LIMITATION OF THE STUDY

 The study was confronted with logistic and geographical constraint

DEFINITION OF TERMS

CAPITAL BUDGETING DEFINED

Capital budgeting is the decision to commit major capital, or investment, expenditures to a project so as to increase the value of the firm to its shareholders.

 TURNOVER DEFINED

This represent the value of the goods or services sold during a particular period of time.

 PROFIT MAXIMISATION DEFINED

Profit maximization is the attainment of the highest possible profit with the resources and market share currently at their disposal profit.

 

DOWNLOAD FULL PDF WORK

Disclaimer

This research material is intended for academic use only and should be used as a guide in constructing your research project and seminar presentation. You should never duplicate the content word for word (verbatim), as SCHOOLTHESIS.COM will not be held liable for anyone who does.

The purpose of publishing this material is to alleviate the stress of hopping from one school library to the next in search of research materials. This service is lawful because all educational institutions allow students to read past projects, papers, books, and articles while working on their own.

SCHOOL THESIS is merely giving this information as a research reference. Use the document as a reference or structure for your own research paper. This paper’s content should be able to assist you in coming up with new ideas and thoughts for your own study.

Impact of Capital Budgeting for Promotional Strategies on Turnover and Profit Maximisation on Consumer Product research paper, should only be used as a guide.