New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
Use of Social Media as a Channel of Information and Communication Abstract of Use of Social Media as a Channel of Information and Communication In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by…
Effect of Marketing Strategy on the Performance of Atman Limited Abstract of Effect of Marketing Strategy on the Performance of Atman Limited Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This…
An Appraisal of Marketing Mix Application in Retail Businesses Abstract of An Appraisal of Marketing Mix Application in Retail Businesses This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an…
Outsourcing as a Strategy for Reducing Overhead Costs Abstract of Outsourcing as a Strategy for Reducing Overhead Costs Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to cut cost, asses its inherent…
Effective Marketing Strategy for Airlines Operating Abstract of Effective Marketing Strategy for Airlines Operating It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to…
Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles Abstract of Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles This study the titled feel good advertising and its effect…