New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
An Assessment of Photographs and Cartoons as Communication Instruments Chapter One of An Assessment of Photographs and Cartoons as Communication Instruments INTRODUCTION Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to…
The Role of Sales Promotion on the Profitability of a Firm’s Product in a Depressed Economy Abstract of The Role of Sales Promotion on the Profitability of a Firm’s Product in a Depressed Economy The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product…
The Effect of Advertising on the Sales of Toothpaste Abstract of The Effect of Advertising on the Sales of Toothpaste This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also…
Significance of Personal Selling in the Marketing of Detergent Abstract of Significance of Personal Selling in the Marketing of Detergent The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from…
Effective Marketing Strategy for Airlines Operating Abstract of Effective Marketing Strategy for Airlines Operating It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to…
A Study on Psychographic Profiling and Increased Sales Efficiency Chapter One of A Study on Psychographic Profiling and Increased Sales Efficiency INTRODUCTION Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they’re referred to as activities, interest,…