The Effect of Promotion Strategies on the Marketing Performance in Educational Services Chapter One of The Effect of Promotion Strategies on the Marketing Performance in Educational Services INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of…
The Effect of Promotional Mix Marketing of Airline Service in Nigeria Abstract of The Effect of Promotional Mix Marketing of Airline Service in Nigeria This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron. like other…
The Impact of Exchange Rate on Export of Agricultural Product in Nigeria Abstract on The Impact of Exchange Rate on Export of Agricultural Product in Nigeria This research work investigates the impact of exchange rate on export of agricultural products by the monetary authorities of Nigeria, using the least squares Statistical package .The data…
The Effect of Sales Promotion as a Tool for Achieving Customers Brand Loyalty in the Table Water Industry Abstract of The Effect of Sales Promotion as a Tool for Achieving Customers Brand Loyalty in the Table Water Industry This topic the effect of sales promotion as a tool for achieving customers brand loyalty in…
The Impact of Entrepreneurship in the Economic Development of the Nigeria Economy Abstract on The Impact of Entrepreneurship in the Economic Development of the Nigeria Economy This is to examine the impacts of entrepreneurship in the economic development of the Nigerian economy. In this research work, the method of estimation is based on the…
Effectiveness of Marketing Promotions in the Sale of Textile Products Abstract of Effectiveness of Marketing Promotions in the Sale of Textile Products This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter…
The Effectiveness of Personal Selling Strategies in the Marketing Performance of Cosmetics Abstract of The Effectiveness of Personal Selling Strategies in the Marketing Performance of Cosmetics This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of…
The Impact of Effective Financing of Small Scale Industries on National Economic Development Abstract on The Impact of Effective Financing of Small Scale Industries on National Economic Development In view of the important of SMEs, government has been playing an appreciation role in promoting their survival and growth, various policies towards this has enunciated…
The Impact Marketing Research on the Marketing Performance of Soft Drink in Nigeria Abstract of The Impact Marketing Research on the Marketing Performance of Soft Drink in Nigeria This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which…
The Impact of Advertising on the Company Marketing Growth Abstract of The Impact of Advertising on the Company Marketing Growth The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing…
The Impact of Application of Marketing Concept in the Nigeria Public Sector Industry Abstract of The Impact of Application of Marketing Concept in the Nigeria Public Sector Industry Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing…
The Impact of Devaluation of Naira on Nigeria’s Balance of Payments (an Econometric Analysis) Abstract on The Impact of Devaluation of Naira on Nigeria’s Balance of Payments (an Econometric Analysis) The objective of this study is to access the impact of devaluation of the naira on Nigeria’s balance of payment. Before the dominance of…
The Impact of Product Innovation on the Growth of a Firm Abstract of The Impact of Product Innovation on the Growth of a Firm The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability,…
The Impact of Product of Branding on the Sales of Consumer Product Chapter One of The Impact of Product of Branding on the Sales of Consumer Product INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This…
The Influence of Advertising and Personal Selling on New Product of Commercial Banks Abstract of The Influence of Advertising and Personal Selling on New Product of Commercial Banks In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target…
The Impact of Deregulation of Oil Industry on Small Scale Enterprises in Nigeria. (a Case Study of Ado –odoota Local Government Area) Abstract on The Impact of Deregulation of Oil Industry on Small Scale Enterprises in Nigeria. (a Case Study of Ado –odoota Local Government Area) In many developing countries, structural reform of petroleum…
The Impact of Rapid Increase Sales Promotion Activities on the Sales of Soft Drinks in Nigeria Abstract of The Impact of Rapid Increase Sales Promotion Activities on the Sales of Soft Drinks in Nigeria Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from…
The Impact of Capital Market Financing on Economic Development of Nigeria Abstract on The Impact of Capital Market Financing on Economic Development of Nigeria This research work examines the impact of Capital Market Financing on Economic Development in Nigerian. It also examined theories that have postulated the key role of capital accumulation in the…
The Impact of Sales Person in Motivating Consumers Brand Performance for Beer Product Chapter One of The Impact of Sales Person in Motivating Consumers Brand Performance for Beer Product INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the…
The Influence of Packaging as a Promotional Tool in the Detergent Industry Abstract of The Influence of Packaging as a Promotional Tool in the Detergent Industry This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case…
The Need for the Application of Marketing Concept in Government Establishment Abstract of The Need for the Application of Marketing Concept in Government Establishment There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been…
The Efficacy of Integrate Rate Deregulation on Savings Mobilization in the Nigerian Economy Abstract on The Efficacy of Integrate Rate Deregulation on Savings Mobilization in the Nigerian Economy The objective of this study was to examine the impact of interest rate deregulation on savings mobilization in the Nigerian Economy, using a time series annual…
The Role of Product Management in the Marketing Performance of Banking Service Chapter One of The Role of Product Management in the Marketing Performance of Banking Service INTRODUCTION BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place. Too…
The Relevance of New Product Development on Attaining Marketing Objective of Table Producers Abstract of The Relevance of New Product Development on Attaining Marketing Objective of Table Producers This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to…
The Effects of Deregulation of Telecommunication in Nigerian Economy (a Case Study of Telecommunication in Both Nigeria and Some West Africa Countries) Abstract on The Effects of Deregulation of Telecommunication in Nigerian Economy (a Case Study of Telecommunication in Both Nigeria and Some West Africa Countries) This research work is based on the effect…
The Relevance of Packaging in the Marketing of Consumer Goods in Nigeria Abstract of The Relevance of Packaging in the Marketing of Consumer Goods in Nigeria This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect…
The Role of Road Transport Network in the Marketing of Agricultural Product Chapter One of The Role of Road Transport Network in the Marketing of Agricultural Product INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem…
The Study of the Impact of Radio Advertising on the Marketing of Consumers Products Abstract of The Study of the Impact of Radio Advertising on the Marketing of Consumers Products This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of…
The Uniqueness and Impact of Commercial Bank Lending on the Growth of Small-scale Industries Abstract of The Uniqueness and Impact of Commercial Bank Lending on the Growth of Small-scale Industries This work desires because of the need to know the importance of impact of Commercial Bank lending to small-scale industries both internal and external….
The Use of Public Relations Practice in Government Institution Chapter One of The Use of Public Relations Practice in Government Institution INTRODUCTION BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish…
