Effectiveness of Marketing Promotions in the Sale of Textile Products
Abstract of Effectiveness of Marketing Promotions in the Sale of Textile Products
This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude Background of the Study, Statement of the Study, Objectives of the Study, Scope of the Study, Limitation of the Study and Definition of Terms. Chapter two examines the Literature Review and other functions of the topic such as Advertising, the advantages and disadvantages of various advertising media. Assessing the effectiveness of advertising media selection. Consumer-oriented sales promotion, chapter three involves research design and methodology, sources/method of data collection, population and sample size, sample technique, validity and reliability of measuring instrument and method of data analysis.
Chapter five did the summary, conclusion and recommendations of the study. Marketing promotion as defined by Boons and Kurtz (2004:284) is the function of informing, persuading and influencing the consumer purchasing decision. The dynamic matter of also makes it the most difficult and interested area of marketing decision making for an easy communication between consumer and an organisation, the organisation can use on or more of four major tools. Advertising personal selling, sales promotion and publicity for an easy understanding of the work the project is divided into fives chapter.
With marketing promotion sales is bound to increase and be able increase sales, create product awareness, attracting customers information on the changes should also be communicated. It will be better to conclude at this juncture, that effective marketing promotion should be maintain in the organization with regard to Onitsha textile mills.
Chapter One of Effectiveness of Marketing Promotions in the Sale of Textile Products
INTRODUCTION
The objective of any organisation is to create customers and satisfying them at a profit that is producing goods and service that will satisfy the needs and wants of the customers and making a profit which will help the company to survive, the purpose of any business must lie in the society since a business enterprise is an organ of the society. any business must find what its effective marketing is who the customer is, where he is what he considers value what his unsatisfied wants, how do he buy and how can he be reached it is the duty of a company to provide what the customer need.
BACKGROUND OF THE STUDY
Onitsha textile mills was established in 1964 by the American they started production in 1965 the first general manager was an American by name Mr. W J Wayne by 1965, only the general manager and the personal manager were managing the organisation with regard administration e.t.c.
The personnel manager was Mr. Ezuma a Nigeria Onitsha textile mills was producing their product under the control and supervision of the American until when the Nigeria Civil war, the American left the company and want back to their country. On that note the Americans lost the textile mills, the personnel manager has informed the general manager that the textile mill was totally damaged during the civil war, because of the false information raised by the personnel manager. Mr. W.J Wayne, the general manager was discouraged from coming back to the textile mills after the civil war. It was after the civil war that the Chinese took over the textile mills in 1974 the production and management of the Chinese until 1990. The Chinese left Onitsha textile mills in the second of October 1990.
Chuche-Gate. The Indians took over the management of the textile mills, presently the mills managed and controlled by the Indians. the personnel management is a Nigerian while the general manager is an India the company has department like marketing, accounting administration and personnel department enable them carry out their duties effectively.
STATEMENT OF THE PROBLEM
The term promotion could be defined as the direct attempt on the part of the marketing specialist to inform and persuade potential customers in other to accomplish the sale of their product, servicing or ideas through communications, in marketing, promotion, it is one of the components of what is generally known as the four ps (4ps) of the marketing mix product, price place and promotion, to this end, the topic of the research has on the effectiveness of the marketing promotion in the sale of textile products, with regard to Onitsha textile mill in this study will be concentrated on:
(1) What are the marketing promotional tools which are used to enhance sales.
(2) What are the impact of promotion on sales of organisation product.
(3) How effective is the marketing promotion in sale of textile products.
(4) Is there any problem encountered by the organisation in promotion of there products.
(5) How do organisation remedy the problems encountered during promotion of products more especially textile product.
OBJECTIVES OF THE STUDY
(1) The specific objectives of the study are to; determine the impact of marketing promotion on sales of product.
(2) Ascertain the promotional tools that are effective.
(3) Identify the problems of marketing promotion in the sales of organisational products.
(4) Examine the extent of effectiveness of marketing promotion on sales of products.
RESEARCH QUESTION
The researcher formulates several question that will enhance the research work on the effectiveness of marketing promotion in the sale of textiles products and they are as follows.
(1) Does marketing promotion has any effect on the sales of textile product.
(2) What are the marketing tools that could be more effective in the promotion of textile product.
(3) Is there any peculiar problem encountered by organisation in marketing promotion.
(4) What are the necessary solutions to the problem encountered during promotion of textile products.
(5) Is there any significant relationship between marketing promotion and sales of textile products.