Strategic Marketing Planning as a Means of Achieving Increase in Market Share in the Competitive Market Abstract of Strategic Marketing Planning as a Means of Achieving Increase in Market Share in the Competitive Market Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and…
The Application of Marketing Concept in the Nigeria Public Sector Company Abstract of The Application of Marketing Concept in the Nigeria Public Sector Company Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the…
The Impact of Macro-economic Policy on Rural Sector in Nigeria Abstract on The Impact of Macro-economic Policy on Rural Sector in Nigeria Macro economic policy plays a significant role in an economy. We intend to ascertain the relationship between macro economic policy and rural sector development in order to achieve macro economic objectives of…
The Role of Small and Medium Scale Enterprises (Smes) in an Economy (a Study of Eddison Aluminum Company Apapa, Lagos) Abstract on The Role of Small and Medium Scale Enterprises (Smes) in an Economy (a Study of Eddison Aluminum Company Apapa, Lagos) The research work aimed at examining the role of Small and Medium…
The Effect of Personal Selling on Marketing Performance of Industrial Product Chapter One of The Effect of Personal Selling on Marketing Performance of Industrial Product INTRODUCTION This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd. BACKGROUND OF THE STUDY…
The Impact of Government Expenditure on Poverty Alleviation (a Case Study of Lagos State) Abstract on The Impact of Government Expenditure on Poverty Alleviation (a Case Study of Lagos State) This study was designed to explore the significant impact of government expenditure on poverty alleviation in Lagos state. For the purpose of the study…
The Effect of Product Life Cycle on Organization Sales Abstract of The Effect of Product Life Cycle on Organization Sales The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated…
The Impact of Globalization on Growth and Poverty Alleviation in Developing Countries Abstract on The Impact of Globalization on Growth and Poverty Alleviation in Developing Countries This research work attempts to examine the impact of globalization on growth and poverty alleviation in developing countries. In this research work, the method of estimation is based…
The Impact of Foreign Private Investment on Nigerian Economy Abstract on The Impact of Foreign Private Investment on Nigerian Economy The primary of objectives of this study is to examine the impact of foreign private investment on Nigerian economy. Furthermore, the favourables used to test the impact of foreign private investment on Nigerian economy…
The Impact of Foreign Exchange Management on the Nigerian Economy Abstract on The Impact of Foreign Exchange Management on the Nigerian Economy This research work investigates the impact of foreign exchange management by the monetary authority of Nigeria, the Central Bank on the Nigerian economy using the ordinary least squares regression technique for time…
The Impact of Financial Liberalization on Monetary Policy in Nigeria Abstract on The Impact of Financial Liberalization on Monetary Policy in Nigeria Monetary policy consists of discretionary measures designed by monetary authorities to regulate and influence the supply, cost and direction of money and credit provided to the economy. This aspect of macroeconomic policy…
The Effect of Product Re-packaging on the Sales Revenue of Companies Abstract of The Effect of Product Re-packaging on the Sales Revenue of Companies Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item…
The Effect of Promotion Strategies on the Marketing Performance in Educational Services Chapter One of The Effect of Promotion Strategies on the Marketing Performance in Educational Services INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of…
The Effect of Promotional Mix Marketing of Airline Service in Nigeria Abstract of The Effect of Promotional Mix Marketing of Airline Service in Nigeria This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron. like other…
The Impact of Exchange Rate on Export of Agricultural Product in Nigeria Abstract on The Impact of Exchange Rate on Export of Agricultural Product in Nigeria This research work investigates the impact of exchange rate on export of agricultural products by the monetary authorities of Nigeria, using the least squares Statistical package .The data…
The Effect of Sales Promotion as a Tool for Achieving Customers Brand Loyalty in the Table Water Industry Abstract of The Effect of Sales Promotion as a Tool for Achieving Customers Brand Loyalty in the Table Water Industry This topic the effect of sales promotion as a tool for achieving customers brand loyalty in…
The Impact of Entrepreneurship in the Economic Development of the Nigeria Economy Abstract on The Impact of Entrepreneurship in the Economic Development of the Nigeria Economy This is to examine the impacts of entrepreneurship in the economic development of the Nigerian economy. In this research work, the method of estimation is based on the…
Effectiveness of Marketing Promotions in the Sale of Textile Products Abstract of Effectiveness of Marketing Promotions in the Sale of Textile Products This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter…
The Effectiveness of Personal Selling Strategies in the Marketing Performance of Cosmetics Abstract of The Effectiveness of Personal Selling Strategies in the Marketing Performance of Cosmetics This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of…
The Impact of Effective Financing of Small Scale Industries on National Economic Development Abstract on The Impact of Effective Financing of Small Scale Industries on National Economic Development In view of the important of SMEs, government has been playing an appreciation role in promoting their survival and growth, various policies towards this has enunciated…
The Impact Marketing Research on the Marketing Performance of Soft Drink in Nigeria Abstract of The Impact Marketing Research on the Marketing Performance of Soft Drink in Nigeria This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which…
The Impact of Advertising on the Company Marketing Growth Abstract of The Impact of Advertising on the Company Marketing Growth The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing…
The Impact of Application of Marketing Concept in the Nigeria Public Sector Industry Abstract of The Impact of Application of Marketing Concept in the Nigeria Public Sector Industry Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing…
The Impact of Devaluation of Naira on Nigeria’s Balance of Payments (an Econometric Analysis) Abstract on The Impact of Devaluation of Naira on Nigeria’s Balance of Payments (an Econometric Analysis) The objective of this study is to access the impact of devaluation of the naira on Nigeria’s balance of payment. Before the dominance of…
The Impact of Product Innovation on the Growth of a Firm Abstract of The Impact of Product Innovation on the Growth of a Firm The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability,…
The Impact of Product of Branding on the Sales of Consumer Product Chapter One of The Impact of Product of Branding on the Sales of Consumer Product INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This…
The Influence of Advertising and Personal Selling on New Product of Commercial Banks Abstract of The Influence of Advertising and Personal Selling on New Product of Commercial Banks In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target…
The Impact of Deregulation of Oil Industry on Small Scale Enterprises in Nigeria. (a Case Study of Ado –odoota Local Government Area) Abstract on The Impact of Deregulation of Oil Industry on Small Scale Enterprises in Nigeria. (a Case Study of Ado –odoota Local Government Area) In many developing countries, structural reform of petroleum…
The Impact of Rapid Increase Sales Promotion Activities on the Sales of Soft Drinks in Nigeria Abstract of The Impact of Rapid Increase Sales Promotion Activities on the Sales of Soft Drinks in Nigeria Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from…
The Impact of Capital Market Financing on Economic Development of Nigeria Abstract on The Impact of Capital Market Financing on Economic Development of Nigeria This research work examines the impact of Capital Market Financing on Economic Development in Nigerian. It also examined theories that have postulated the key role of capital accumulation in the…
