The Impact of Marketing Strategy on Productivity of Organization Abstract of The Impact of Marketing Strategy on Productivity of Organization The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank….
Relationship Marketing in Mainstream Bank Plc Abstract of Relationship Marketing in Mainstream Bank Plc This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank…
An Appraisal of Promotional Strategies of Barbing Salons Abstract of An Appraisal of Promotional Strategies of Barbing Salons The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies…
The Effect of Advertising on Consumer Reference Patterns for Malt Drinks Abstract of The Effect of Advertising on Consumer Reference Patterns for Malt Drinks The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out…
A Pragmatic Analysis of Selected Cartoons From Nigerian Dailies the ‘guardian, the Punch, and the Nation’ Abstract of A Pragmatic Analysis of Selected Cartoons From Nigerian Dailies the ‘guardian, the Punch, and the Nation’ This work investigates how meaning is derived in an utterance through cartoons. It aimed at a pragmatic analysis of selected…
Brand Differentiation & Positioning for Maximum Competitive Advantage Chapter One of Brand Differentiation & Positioning for Maximum Competitive Advantage INTRODUCTION BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal…
Advertising and Marketing Performance of Selected Detergent Companies Chapter One of Advertising and Marketing Performance of Selected Detergent Companies INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing metrics become a serious concern…
Sales Promotion Strategies and Sales Performance of Telecommunication Firms Chapter One of Sales Promotion Strategies and Sales Performance of Telecommunication Firms INTRODUCTION Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there…
Passenger’s Rating of Service Delivery of Transport Businesses in Nigeria Chapter One of Passenger’s Rating of Service Delivery of Transport Businesses in Nigeria INTRODUCTION Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport…
Effective Marketing Strategies for Health Care Services Abstract of Effective Marketing Strategies for Health Care Services The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the…
The Effect of Promotional Strategies in the Marketing of Bank Services Abstract of The Effect of Promotional Strategies in the Marketing of Bank Services Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote…
An Evaluation of Market Segmentation and It’s Significance Abstract of An Evaluation of Market Segmentation and It’s Significance Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before…
Application of Marketing Concept in Banks and Its Effectiveness in Consumer Satisfaction Chapter One of Application of Marketing Concept in Banks and Its Effectiveness in Consumer Satisfaction INTRODUCTION BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence….
Broadcast Media and Sales Performance of Fast Moving Consumer Goods Chapter One of Broadcast Media and Sales Performance of Fast Moving Consumer Goods INTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what…
E-marketing and Small Enterprise Threats and Oppurtunites Chapter One of E-marketing and Small Enterprise Threats and Oppurtunites INTRODUCTION BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses….
Impact of Social Media on Consumer Behaviour Chapter One of Impact of Social Media on Consumer Behaviour INTRODUCTION BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al,…
The Effect of Online Advertising on Consumer Buying Behavior Chapter One of The Effect of Online Advertising on Consumer Buying Behavior INTRODUCTION The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the…
The Impact of Marketing Strategies on Productivity Chapter One of The Impact of Marketing Strategies on Productivity INTRODUCTION BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies…
The Influence of Brand Image on Consumer Behaviour Chapter One of The Influence of Brand Image on Consumer Behaviour INTRODUCTION BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands…
Lifestyle Branding as a Method of Increasing Product Appeal a Study of Life Beer in the South East Abstract of Lifestyle Branding as a Method of Increasing Product Appeal a Study of Life Beer in the South East Branding is an important issue in any organization. This is because without a proper branding of…
Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles Abstract of Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles This study the titled feel good advertising and its effect…
A Study on Psychographic Profiling and Increased Sales Efficiency Chapter One of A Study on Psychographic Profiling and Increased Sales Efficiency INTRODUCTION Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they’re referred to as activities, interest,…
An Empirical Investigation of Covid-19 on Product Sales and Marketing Chapter One of An Empirical Investigation of Covid-19 on Product Sales and Marketing INTRODUCTION BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid-29….
Assessment of Twitter Ban on Brand Awareness in Nigeria (a Case Study of Rite Food Limited, Lagos State ) Chapter One of Assessment of Twitter Ban on Brand Awareness in Nigeria (a Case Study of Rite Food Limited, Lagos State ) INTRODUCTION BACKGROUND OF THE STUDY Twitter is a social platform that provides users…
An Examination of Twitter Ban on Digital Marketing Chapter One of An Examination of Twitter Ban on Digital Marketing INTRODUCTION BACKGROUND OF THE STUDY The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform…
Impact of Online Shopping Adverts on Consumer Buying Rate Chapter One of Impact of Online Shopping Adverts on Consumer Buying Rate INTRODUCTION Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily…
Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop) Abstract of Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop) The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado-Ekiti as case study. The study adopted…
A Critical Examination of the Impact of Advertising on Brands Selection Among Consumers in Owerri, Imo State Chapter One of A Critical Examination of the Impact of Advertising on Brands Selection Among Consumers in Owerri, Imo State INTRODUCTION Background Of The Study Producing for sales and profits is the raison d’être of each business…
An Assessment of the Sales Promotion Technique Preferences of Nigerian Consumers in Uyo, Akwa Ibom Stat Chapter One of An Assessment of the Sales Promotion Technique Preferences of Nigerian Consumers in Uyo, Akwa Ibom State INTRODUCTION Background Of The Study Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in…
The Impact of Improved Infrastructure and Efficient Cargo Delivery in Nigeria Port Abstract of The Impact of Improved Infrastructure and Efficient Cargo Delivery in Nigeria Port This report examines the impact of improved infrastructure and efficient Cargo Delivery in Nigeria Port (A case study of Calabar Port Complex). The research also carried out a…
