Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop)

Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop)

Abstract of Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop)

The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado-Ekiti as case study. The study adopted the survey descriptive research design and with the aid of convenience sampling method, the researcher purposively selected thirty-six (36) participant who are staff Marketing Model Shop in Federal Polytechnic Ado-Ekiti as the respondent for the study. Self- structure questionnaire was issued to the respondent of which thirty (30) was retrieved and validated for the study. Data was analyzed using simple percentage, presented in frequencies and tables. From the findings of the study, it was established that pricing strategy has an impact on its sales volume realized at FPA Marketing Model Shop. A good pricing strategy often results into greater sales volume. This leads enables a company like Marketing Model Shop to realize higher profits margin and therefore compete favorably in the market. A poor pricing strategy often ends up in low sales volume, and these can prove fatal for an organization as it leads to customer dissatisfaction. The study therefore recommends that FPA Marketing Model Shop Should focus on aggressive brand promotion to strength its position its brand in the market place as the best. Offering trade discounts and sales discounts are also a way the company can be able to achieve repeat purchasing, hence increasing its sales volume. For it will motivate its customer to purchase more of their products.