The Place of Marketing Information System in an Organisational Decision Making Abstract of The Place of Marketing Information System in an Organisational Decision Making The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and…
The Impact of Packaging on Consumer Product Abstract of The Impact of Packaging on Consumer Product This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear…
The Impact of Global Marketing in Service Industry-courier Abstract of The Impact of Global Marketing in Service Industry-courier This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the…
The Environmental Influence of Small Scale Business in Marketing Their Products in Nigeria Chapter One of The Environmental Influence of Small Scale Business in Marketing Their Products in Nigeria INTRODUCTION There must be development in small-scale business if Nigeria is to improve. It has been noted that, small business may be an individual or…
The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria Abstract of The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected…
The Effect of Custom and Excise Service on Importation to Nigeria Economic Development Chapter One of The Effect of Custom and Excise Service on Importation to Nigeria Economic Development INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector…
Self Empowerment Through the Processing and Marketing of Locust Beans for Export Abstract of Self Empowerment Through the Processing and Marketing of Locust Beans for Export The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling…
Economic Liberalisation Through Commercialisation of Public Enterprises Abstract of Economic Liberalisation Through Commercialisation of Public Enterprises This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This…
Effect of Market Segmentation on Performance of Brewery Industry Abstract of Effect of Market Segmentation on Performance of Brewery Industry This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a…
Effect of Physical Distribution on Organisational Performance Abstract of Effect of Physical Distribution on Organisational Performance This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random…
The Impact of Marketing on Agricultural Development in a Developing Country Chapter One of The Impact of Marketing on Agricultural Development in a Developing Country INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement…
Promotional Strategy as a Tool of Organizational Profitability Chapter One of Promotional Strategy as a Tool of Organizational Profitability INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms,…
The Role of Negotiation in Attaining Purchasing Objectives Chapter One of The Role of Negotiation in Attaining Purchasing Objectives INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities…
The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product Abstract of The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the…
The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers Abstract of The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State ….
The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc Abstract of The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were…
The Influence of Culture in Consumers Buying Behavior Chapter One of The Influence of Culture in Consumers Buying Behavior INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to…
The Impact of Promotional Strategy on Sales and Profit Abstract of The Impact of Promotional Strategy on Sales and Profit The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales…
The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company Abstract of The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ…
The Impact of Customer Relationship Management on Customers’ Satisfaction Chapter One of The Impact of Customer Relationship Management on Customers’ Satisfaction INTRODUCTION BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming…
The Effectiveness of Distribution Strategy on Organisational Profitability Chapter One of The Effectiveness of Distribution Strategy on Organisational Profitability GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering…
The Effect of Sales Promotion on Product Performance and Market Share of the Organisation Chapter One of The Effect of Sales Promotion on Product Performance and Market Share of the Organisation INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we…
The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products Abstract of The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a…
Government Expenditure and Agricultural Production in Nigeria (1970 – 2010) The socio-economic development of any nation is usually dependent on many factors, which combine to ensure the successful attainment of set development goals. One of such factors is agriculture. Its discovery dates back to 800 BC period regarded as the new Stone Age, when…
Forecast of Exchange Rate Determinants in Nigeria Abstract on Forecast of Exchange Rate Determinants in Nigeria It has been noted that the Nigeria economy has gone through series of transformation since independence. Her exchange rate determination has taken various shapes from administratively deformed rate to a market determined rate. These have also be associated…
The Impact of Inflation on Cost of Living in Nigeria (1982-2012) Inflation is an inevitable property of any economy in the world. It influences every country, negatively as well as positively, whether it is developed or developing country as well. Anyanwu (2011) stated that inflation is an important factor leading to social and economic…
Test Marketing of New Product Its Effectiveness and Product Performance Chapter One of Test Marketing of New Product Its Effectiveness and Product Performance INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business….
The Impact of Government Expenditure on Standard of Living in Nigeria (1982-2012) INTRODUCTION Over the years, government expenditure also known as government spending has been identified as a major tool in improving the standard of living of citizens in a country. Various spending on recurrent and capital projects such as such as building of…
Sales Territorial Management in the Brewery Industry Chapter One of Sales Territorial Management in the Brewery Industry INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced…
Impact of Inflation on Government Spending in Nigerian Economy (1981-2013) Chapter One of Impact of Inflation on Government Spending in Nigerian Economy (1981-2013) BACKGROUND TO THE STUDY Inflation is an inevitable property of any economy in the world. It influences every country, negatively as well as positively, whether it is developed or developing country…
