The Effect of Advertising on Consumer Preference Patterns for Malt Drinks in Enugu Metropolis (a Comparative Study of Guinness Malta and Amstel Malta) Abstract on The Effect of Advertising on Consumer Preference Patterns for Malt Drinks in Enugu Metropolis (a Comparative Study of Guinness Malta and Amstel Malta) The…
Category: Commerce Thesis Topics
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List of Commerce Thesis Topics PDF
Advertising an Effective Promotional Tool for Marketing New Product (a Case Study of Nasco Marketing Company)
Advertising an Effective Promotional Tool for Marketing New Product (a Case Study of Nasco Marketing Company) Abstract on Advertising an Effective Promotional Tool for Marketing New Product (a Case Study of Nasco Marketing Company) Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In…
An Analysis of Promotional Techniques and Their Fit With Some Selected Private Sector Organization in Kano Metropolis
An Analysis of Promotional Techniques and Their Fit With Some Selected Private Sector Organization in Kano Metropolis Chapter One of An Analysis of Promotional Techniques and Their Fit With Some Selected Private Sector Organization in Kano Metropolis INTRODUCTION BACKGROUND TO THE STUDY It is not enough for a business…
Distribution Strategies and Customer Satisfaction in Manufacturing Firms
Distribution Strategies and Customer Satisfaction in Manufacturing Firms Chapter One of Distribution Strategies and Customer Satisfaction in Manufacturing Firms INTRODUCTION Background of the Study As industries engage in production of goods and services, they need to make them available to consumers at the right time right place and at…
The Impact of Oil and Non-oil Exports on the Economic Growth of Nigeria (1983-2007)
The Impact of Oil and Non-oil Exports on the Economic Growth of Nigeria (1983-2007) LIST OF TABLE Unit Root Test for Stationarity ——————————————- Co-integration Result —————————————————— Modeling Log of Differenced GDP by OLS ————————– Modeling Log of Differenced INV by OLS ———————— Summary of t-statistic test for model 1…
The Impact of Exchange Rate Variations on Aggregate Deman in Nigeria
The Impact of Exchange Rate Variations on Aggregate Deman in Nigeria LITERATURE REVIEW REVIEW OF THEORETICAL LITERATURE The importance of exchange rate policies in economic adjustments cannot be overemphasized as it has become the subject of considerable debate in many economies in the word today. Several economists in the…
A Study Into the Determinants of Balance Trade in Nigeria
A Study Into the Determinants of Balance Trade in Nigeria Theoretical Literature Balance of payments of a country is a systematic record of all its economic transactions with the outside world in a give year. It is a statistical record of the character and dimensions of the country’s economic…
The Impact of Monetary Policy on Balance of Payment in Nigeria
The Impact of Monetary Policy on Balance of Payment in Nigeria Abstract on The Impact of Monetary Policy on Balance of Payment in Nigeria This research work is centered on the impact of Monetary Policy on Balance of Payment in Nigeria with the scope being from 1970 to 2006….
Impact of Trade Liberalization on Employment Growth in Nigeria (1981-2013)
Impact of Trade Liberalization on Employment Growth in Nigeria (1981-2013) BACKGROUND TO THE STUDY The issue of employment is very germane to any economy; this is why one of the mainmacroeconomic objectives of any country is to attain full employment. The issue of employmentis paramount to Africa and Nigeria…
Empirical Analysis of the Impact of Foreign Direct Investment on the Economic Growth in Nigeria a Case Study of Nigeria Bottling Company
Empirical Analysis of the Impact of Foreign Direct Investment on the Economic Growth in Nigeria a Case Study of Nigeria Bottling Company Abstract on Empirical Analysis of the Impact of Foreign Direct Investment on the Economic Growth in Nigeria a Case Study of Nigeria Bottling Company The study of…