The Role of Negotiation in Attaining Purchasing Objectives Chapter One of The Role of Negotiation in Attaining Purchasing Objectives INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending…
Category: Marketing Thesis Topics
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List of MBA Marketing Thesis Topics
The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product
The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product Abstract of The Role of Advertising in Achieving Consumer Brand Loyalty for Beer Product This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising…
The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers
The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers Abstract of The Relevance of New Product Development on Attaining Marketing Objetcive of Table Water Producers This study was conducted to determine the relevant of new product development in attaining marketing objective of table water…
The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc
The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc Abstract of The Relationship Between Employee Job Satisfaction and Employee Committment Among Employees of Unilever Nigeria Plc This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The…
The Influence of Culture in Consumers Buying Behavior
The Influence of Culture in Consumers Buying Behavior Chapter One of The Influence of Culture in Consumers Buying Behavior INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They…
The Impact of Promotional Strategy on Sales and Profit
The Impact of Promotional Strategy on Sales and Profit Abstract of The Impact of Promotional Strategy on Sales and Profit The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will…
The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company
The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company Abstract of The Impact of Personal Selling on Sales Volume Performance of a Manufacturing Company The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study….
The Impact of Customer Relationship Management on Customers’ Satisfaction
The Impact of Customer Relationship Management on Customers’ Satisfaction Chapter One of The Impact of Customer Relationship Management on Customers’ Satisfaction INTRODUCTION BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of…
The Effectiveness of Distribution Strategy on Organisational Profitability
The Effectiveness of Distribution Strategy on Organisational Profitability Chapter One of The Effectiveness of Distribution Strategy on Organisational Profitability GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in…
The Effect of Sales Promotion on Product Performance and Market Share of the Organisation
The Effect of Sales Promotion on Product Performance and Market Share of the Organisation Chapter One of The Effect of Sales Promotion on Product Performance and Market Share of the Organisation INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of…