Category: Marketing Thesis Topics

The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products   Abstract of The Effect of Sales Promotion as a Survival Strategy in the Marketing of a Company’s Products The purpose of this project work is carried out to investigate and evaluate the effect…

Test Marketing of New Product Its Effectiveness and Product Performance                            Chapter One of Test Marketing of New Product Its Effectiveness and Product Performance INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are…

Sales Territorial Management in the Brewery Industry      Chapter One of Sales Territorial Management in the Brewery Industry  INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers…

Relationship Marketing a Necessary Tool for Organisational Performance   Abstract of Relationship Marketing a Necessary Tool for Organisational Performance An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from…

The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry   Abstract of The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry The research work titled “the relevant of advertising as a determinant of customer patronage for fast food…

Marketing Strategy in the Hotel Industry   Chapter One of Marketing Strategy in the Hotel Industry INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities,…

The Marketing Strategy and Consumer Purchase Behavior   Chapter One of The Marketing Strategy and Consumer Purchase Behavior INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing…

Marketing Strategies and Their Effects in Sales Expansion in Organisation   Chapter One of Marketing Strategies and Their Effects in Sales Expansion in Organisation  INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of…

Product Quality as a Basis for Consumer’s Patronage   Chapter One of Product Quality as a Basis for Consumer’s Patronage INTRODUCTION GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are…

Impact of E-payment on Online Shopping Behaviour   Abstract of Impact of E-payment on Online Shopping Behaviour The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted…