Product Failure the Causes and Effects on the Nigerian Economy Abstract of Product Failure the Causes and Effects on the Nigerian Economy This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the marketing mix and the…
Category: Marketing Thesis Topics
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List of MBA Marketing Thesis Topics
Product Differentiation as a Survival Strategy in a Competitive Marketing Environment
Product Differentiation as a Survival Strategy in a Competitive Marketing Environment Abstract of Product Differentiation as a Survival Strategy in a Competitive Marketing Environment The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who…
Outsourcing as a Strategy for Reducing Overhead Costs
Outsourcing as a Strategy for Reducing Overhead Costs Abstract of Outsourcing as a Strategy for Reducing Overhead Costs Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to…
The Role of Marketing Research in the Planning and Development of a New Product
The Role of Marketing Research in the Planning and Development of a New Product Abstract of The Role of Marketing Research in the Planning and Development of a New Product This research work is on role of marketing research, planning and development of a new product, a case study…
The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria
The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria Chapter One of The Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises (Smes) in Nigeria INTRODUCTION BACKGROUND TO THE STUDY Businesses are looking to new technologies to…
Social Media: Effects on Market Share Improvement in the Service Industry
Social Media Effects on Market Share Improvement in the Service Industry Chapter One of Social Media Effects on Market Share Improvement in the Service Industry INTRODUCTION BACKGROUND TO THE STUDY “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as…
Impact of Online Marketing on Small and Medium Enterprises
Impact of Online Marketing on Small and Medium Enterprises Abstract of Impact of Online Marketing on Small and Medium Enterprises This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in the study. The population…
The Impacts of Pricing in Marketing of Coke Drinks
The Impacts of Pricing in Marketing of Coke Drinks Abstract of The Impacts of Pricing in Marketing of Coke Drinks This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a…
Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited
Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited Abstract of Securing Customers Patronage Through Product Innovation in New Beverages Nigeria Limited Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect…
The Significance of Brand Positioning in Marketing Activities
The Significance of Brand Positioning in Marketing Activities Chapter One of The Significance of Brand Positioning in Marketing Activities INTRODUCTION BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced…