The Impact of Promotional Activities on the Purchase of a Company’s Product Abstract of The Impact of Promotional Activities on the Purchase of a Company’s Product This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a…
Category: Marketing Thesis Topics
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List of MBA Marketing Thesis Topics
The Impact of Product Quality on Consumer Brand Loyalty
The Impact of Product Quality on Consumer Brand Loyalty Abstract of The Impact of Product Quality on Consumer Brand Loyalty This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty…
The Impact of Marketing Information System on Managerial Decision Making
The Impact of Marketing Information System on Managerial Decision Making Abstract of The Impact of Marketing Information System on Managerial Decision Making This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the…
The Impact of Advertising on the Consumption of Noodle Foods
The Impact of Advertising on the Consumption of Noodle Foods Abstract of The Impact of Advertising on the Consumption of Noodle Foods The rate of consumption of a particular product is not only determined by the desire of the consumer but also by the level of adverting of the…
The Impact of Advertising on the Buying Habit of Rural Dwellers
The Impact of Advertising on the Buying Habit of Rural Dwellers Abstract of The Impact of Advertising on the Buying Habit of Rural Dwellers This study aims at understanding the impact of advertising on the buying habit of rural dwellers. The study has other objectives such as to know…
The Effects of Sales Promotion on Consumer Buying Decision
The Effects of Sales Promotion on Consumer Buying Decision Abstract of The Effects of Sales Promotion on Consumer Buying Decision This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca-Cola Bottling Company as a case study. The main objective of this…
The Effectiveness of Advertising on the Marketing of Consumes’ Product
The Effectiveness of Advertising on the Marketing of Consumes’ Product Abstract of The Effectiveness of Advertising on the Marketing of Consumes’ Product This research work was carried out to examine the effectiveness of advertising in the marketing of consumers’ product using Nestle Food Nig Plc. The objective of this…
Effect of Television Advertisement on Buying Behaviour With Regards to Household Necessity
Effect of Television Advertisement on Buying Behaviour With Regards to Household Necessity Abstract of Effect of Television Advertisement on Buying Behaviour With Regards to Household Necessity This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women in Benin…
The Effect of Purchasing and Supply Activities in Construction Industry
The Effect of Purchasing and Supply Activities in Construction Industry Abstract of The Effect of Purchasing and Supply Activities in Construction Industry This project work titled the effect of purchasing and supply activities in construction industry. Its main objective is to find out if purchasing and supply activities affect the…
The Effect of Promotional Activities on the Consumption of a Company Product
The Effect of Promotional Activities on the Consumption of a Company Product Abstract of The Effect of Promotional Activities on the Consumption of a Company Product This research work is to investigate the impact of promotional activities on the consumption of a company’s product using MTN Nigeria as a…