Category: Marketing Thesis Topics

Political Marketing in Nigeria   Abstract of Political Marketing in Nigeria This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention of this study that marketing plays a vital role in politics. The research carefully identifies…

Packaging as a Promotional Tools in the Marketing of Consumer Goods   Abstract of Packaging as a Promotional Tools in the Marketing of Consumer Goods This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely…

New Product Development Test Marketing Prospect and Challenges   Chapter One of New Product Development Test Marketing Prospect and Challenges INTRODUCTION BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of the organization. New…

Marketing Strategies as a Technique for Profit Maximization in Manufacturing Enterprise   Abstract of Marketing Strategies as a Technique for Profit Maximization in Manufacturing Enterprise This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms do…

Marketing of Petroleum Products   Abstract of Marketing of Petroleum Products This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed…

Influence of Pricing Strategy on the Sales of New Product   Abstract of Influence of Pricing Strategy on the Sales of New Product This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This…

Influence of Advertisement in Consumer’s Buying Behaviour   Abstract of Influence of Advertisement in Consumer’s Buying Behaviour Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to…

Importance of Product Life Cycle in Marketing Organization   Abstract of Importance of Product Life Cycle in Marketing Organization The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major…

Impact of Sales Promotion on the Marketing of Soft Drinks   Abstract of Impact of Sales Promotion on the Marketing of Soft Drinks The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In…

Going Beyond Just Advertising and Its Impact to Sales Turnover of a Company   Chapter One of Going Beyond Just Advertising and Its Impact to Sales Turnover of a Company INTRODUCTION BACKGROUND OF THE STUDY Advertising is any paid form of non-personal communication about an organization or its product to…