Category: Marketing Thesis Topics

Promotion as a Strategy of Manufactures Tools for Consumers Loyalty   Abstract of Promotion as a Strategy of Manufactures Tools for Consumers Loyalty This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state….

Relevance of Marketing Information System in the Achievement of Organizational Objective   Abstract of Relevance of Marketing Information System in the Achievement of Organizational Objective Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special…

Sales Management in the Brewery Industry   Abstract of Sales Management in the Brewery Industry The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from…

Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry   Abstract of Sales Promotion a Tool for Achieving Customers Brand Loyalty in the Table Water Industry This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to…

Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria   Chapter One of Sales Promotion in Increasing the Levels of Network Patronage in the Telecoms Industry in Nigeria INTRODUCTION BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates…

Solving Unemployment Problem Through the Establishment of Small Scale Industries (Ssis)   Chapter One of Solving Unemployment Problem Through the Establishment of Small Scale Industries (Ssis) INTRODUCTION BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a…

Strategic Marketing Planning as a Means of Achieving Increase in Market Share in the Competitive Market   Abstract of Strategic Marketing Planning as a Means of Achieving Increase in Market Share in the Competitive Market Consumer satisfaction is the economic justification for the existence of any business. Hence for any…

The Application of Marketing Concept in the Nigeria Public Sector Company   Abstract of The Application of Marketing Concept in the Nigeria Public Sector Company Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been…

The Effect of Personal Selling on Marketing Performance of Industrial Product   Chapter One of The Effect of Personal Selling on Marketing Performance of Industrial Product INTRODUCTION This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company…

The Effect of Product Life Cycle on Organization Sales   Abstract of The Effect of Product Life Cycle on Organization Sales The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia…