The Impact of Advertising on the Sales Volume of Chicken Foods Hotel Industries Limited Abstract of The Impact of Advertising on the Sales Volume of Chicken Foods Hotel Industries Limited This project is aimed at looking into “The Impact of Advertising on the Sales volume of Chicken Foods Industries…
Category: Marketing Thesis Topics
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List of MBA Marketing Thesis Topics
Effect of Personal Selling on Sales Growth
Effect of Personal Selling on Sales Growth Chapter One of Effect of Personal Selling on Sales Growth INTRODUCTION BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message…
Effect of Price and Price Changes on the Sales of Consumer Goods
Effect of Price and Price Changes on the Sales of Consumer Goods Chapter One of Effect of Price and Price Changes on the Sales of Consumer Goods INTRODUCTION Background to the Study Prices go by many names. It is all around us. The price of a worker is wages,…
Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing
Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing Chapter One of Effect of Promotional Tools in Product Marketing Effect of Promotional Tools in Product Marketing Introduction Background of the Study Promotion as we all know is an integral…
The Impact of Cultural Influences on Consumer Buying Behaviour
The Impact of Cultural Influences on Consumer Buying Behaviour Abstract of The Impact of Cultural Influences on Consumer Buying Behaviour The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were…
Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product
Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product Abstract of Impact of Sales Promotion Strategies on Customer Patronage of Breweries Product This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case…
Role of Marketing Information System in Enhancing Sales
Role of Marketing Information System in Enhancing Sales Abstract of Role of Marketing Information System in Enhancing Sales A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. …
The Problem of Logistics in Marketing Fast Food
The Problem of Logistics in Marketing Fast Food Chapter One of The Problem of Logistics in Marketing Fast Food INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect…
The Effect of Pricing Policy on Sales in the Beverage Industry
The Effect of Pricing Policy on Sales in the Beverage Industry Abstract of The Effect of Pricing Policy on Sales in the Beverage Industry The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company…
The Impact of Sales Promotion on Customers Patronage
The Impact of Sales Promotion on Customers Patronage Abstract of The Impact of Sales Promotion on Customers Patronage This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools…