Effect of Market Segmentation on Sales Performance of Beverage Industries Chapter One of Effect of Market Segmentation on Sales Performance of Beverage Industries INTRODUCTION Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts….
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List of MBA Marketing Thesis Topics
Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network
Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network Abstract of Effects of Motivation on Salesforce Performance in Guinness Nigeria Plc and Mobile Telecommunication Network This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and…
Effects of Pricing on Consumption of Champion Lager Beer
Effects of Pricing on Consumption of Champion Lager Beer Abstract of Effects of Pricing on Consumption of Champion Lager Beer The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex-post Facto design was adopted for this study. Data…
Effect of Marketing Research on Product Development
Effect of Marketing Research on Product Development Chapter One of Effect of Marketing Research on Product Development INTRODUCTION BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies…
Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria
Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria Chapter One of Internal Marketing Practices and Employees Productivity in Public Institutions in Nigeria INTRODUCTION BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore,…
Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction
Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction Chapter One of Application of Marketing Concepts in Banking Industry and Its Effect on Customer Satisfaction INTRODUCTION BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic…
The Effect of Customer Relationship Management (Crm) on Customer Satisfaction
The Effect of Customer Relationship Management (Crm) on Customer Satisfaction Abstract of The Effect of Customer Relationship Management (Crm) on Customer Satisfaction The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The…
Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement
Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement Abstract of Audience Perception of Female Model in Advertising Message With Reference to Lux Soap Television Advertisement This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television…
The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods
The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods Abstract of The Effect of Consumer Protection on Brand Loyalty in Fast Moving Consumable Goods The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive…
The Effect of Social Media on Consumers Buying Behaviour
The Effect of Social Media on Consumers Buying Behaviour Abstract of The Effect of Social Media on Consumers Buying Behaviour The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive…