Category: Marketing Thesis Topics

The Effect of Consumer Protection on Brand Loyalty of Fast Moving Consumer Goods   Abstract of The Effect of Consumer Protection on Brand Loyalty of Fast Moving Consumer Goods The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods. More specifically, the study sought…

Relationship Marketing and Customer Retention   Abstract of Relationship Marketing and Customer Retention This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in…

Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products   Chapter One of Consumer’s Perception of Branding and Packaging on Sales of Cosmetics Products INTRODUCTION BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”….

Impact of Customers Complaint on Marketing Performance in the Service Industry   Abstract of Impact of Customers Complaint on Marketing Performance in the Service Industry Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied…

The Incidence of Brand Loyalty Among Consumers of Cereal Foods   Abstract of The Incidence of Brand Loyalty Among Consumers of Cereal Foods Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t…

An Investigation Into the Marketing Strategies Used by Commercial Banks in Managing Service Breakdown Among Sme Customers   Abstract of An Investigation Into the Marketing Strategies Used by Commercial Banks in Managing Service Breakdown Among Sme Customers  This study sought to establish the strategies used by ccommercial banks in Kenya…

The Impact of Marketing Research as an Avenue for Profitability   Abstract of The Impact of Marketing Research as an Avenue for Profitability The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to…

Problem and Prospects of Retail Maketing   Abstract of Problem and Prospects of Retail Maketing Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a…

The Effective Strategies for Marketing Telephone Services   Chapter One of The Effective Strategies for Marketing Telephone Services INTRODUCTION BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the…

Marketing Acceptability of Locally Made Cosmetic Products (Beauty Aids)   Abstract of Marketing Acceptability of Locally Made Cosmetic Products (Beauty Aids) In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on only female…