The Role of Marketing Planning in the Marketing of Computer Products Chapter One of The Role of Marketing Planning in the Marketing of Computer Products INTRODUCTION BACKGROUND OF THE STUDY Marketing as a course of study is very young compared to other established courses of study, so also is…
Category: Marketing Thesis Topics
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List of MBA Marketing Thesis Topics
The Role of Marketing Strategy in Determining Consumer Purchasing Behavour
The Role of Marketing Strategy in Determining Consumer Purchasing Behavour Abstract of The Role of Marketing Strategy in Determining Consumer Purchasing Behavour The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate …
Public Relation Techniques for Marketing Air Transport Services in Nigeria
Public Relation Techniques for Marketing Air Transport Services in Nigeria Abstract of Public Relation Techniques for Marketing Air Transport Services in Nigeria The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study…
The Impact of Relationship Marketing as a Tool for Customer Satisfaction and Profitability
The Impact of Relationship Marketing as a Tool for Customer Satisfaction and Profitability Abstract of The Impact of Relationship Marketing as a Tool for Customer Satisfaction and Profitability This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability…
The Impact Promotion on the Marketing of a New Services
The Impact Promotion on the Marketing of a New Services Abstract of The Impact Promotion on the Marketing of a New Services This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the…
The Development and Marketing of a New Product as a Company Life Wire
The Development and Marketing of a New Product as a Company Life Wire Abstract of The Development and Marketing of a New Product as a Company Life Wire This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries…
The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods
The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods Abstract of The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods Transportation is very essential in developed country like Nigeria. It is an integral part of…
The Effect of Product Quality on Consumer Brand Loyalty
The Effect of Product Quality on Consumer Brand Loyalty Abstract of The Effect of Product Quality on Consumer Brand Loyalty This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept…
The Effectiveness of Marketing Planning and Control in a Manufacturing Organization
The Effectiveness of Marketing Planning and Control in a Manufacturing Organization Abstract of The Effectiveness of Marketing Planning and Control in a Manufacturing Organization The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in…
The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods
The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods Chapter One of The Effectiveness of Personal Selling Strategies in Marketing of Capital Goods INTRODUCTION BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further…