The Role of Advertisement Media on Consumer Buying Behavior Chapter One of The Role of Advertisement Media on Consumer Buying Behavior INTRODUCTION Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as its exposure is much…
Category: Marketing Thesis Topics
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List of MBA Marketing Thesis Topics
The Use of Packaging as an Effective Way of Marketing New Product
The Use of Packaging as an Effective Way of Marketing New Product Chapter One of The Use of Packaging as an Effective Way of Marketing New Product INTRODUCTION Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale….
The Impact of Marketing Communication on Product Development
The Impact of Marketing Communication on Product Development Chapter One of The Impact of Marketing Communication on Product Development INTRODUCTION BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any…
The Impacts of Pricing in Marketing
The Impacts of Pricing in Marketing Abstract of The Impacts of Pricing in Marketing This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or…
The Role of Public Relations in Marketing
The Role of Public Relations in Marketing Abstract of The Role of Public Relations in Marketing This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing…
The Influence of Customer Relationship Management on the Sales of Products
The Influence of Customer Relationship Management on the Sales of Products Chapter One of The Influence of Customer Relationship Management on the Sales of Products INTRODUCTION Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to…
An Evaluation of Marketing Strategies of Mobile Phone Operators
An Evaluation of Marketing Strategies of Mobile Phone Operators Abstract of An Evaluation of Marketing Strategies of Mobile Phone Operators This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the…
The Impact of Marketing Strategy on Productivity of Organization
The Impact of Marketing Strategy on Productivity of Organization Abstract of The Impact of Marketing Strategy on Productivity of Organization The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of…
Relationship Marketing in Mainstream Bank Plc
Relationship Marketing in Mainstream Bank Plc Abstract of Relationship Marketing in Mainstream Bank Plc This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship…
An Appraisal of Promotional Strategies of Barbing Salons
An Appraisal of Promotional Strategies of Barbing Salons Abstract of An Appraisal of Promotional Strategies of Barbing Salons The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are:…