Category: Marketing Thesis Topics

The Effect of Advertising on Consumer Reference Patterns for Malt Drinks   Abstract of  The Effect of Advertising on Consumer Reference Patterns for Malt Drinks The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in…

Brand Differentiation & Positioning for Maximum Competitive Advantage   Chapter One of Brand Differentiation & Positioning for Maximum Competitive Advantage INTRODUCTION BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent…

Advertising and Marketing Performance of Selected Detergent Companies   Chapter One of Advertising and Marketing Performance of Selected Detergent Companies INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing…

Sales Promotion Strategies and Sales Performance of Telecommunication Firms   Chapter One of Sales Promotion Strategies and Sales Performance of Telecommunication Firms INTRODUCTION Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be…

Passenger’s Rating of Service Delivery of Transport Businesses in Nigeria   Chapter One of Passenger’s Rating of Service Delivery of Transport Businesses in Nigeria INTRODUCTION Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers…

Effective Marketing Strategies for Health Care Services   Abstract of Effective Marketing Strategies for Health Care Services The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data…

The Effect of Promotional Strategies in the Marketing of Bank Services   Abstract of The Effect of Promotional Strategies in the Marketing of Bank Services Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal…

An Evaluation of Market Segmentation and It’s Significance   Abstract of An Evaluation of Market Segmentation and It’s Significance Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with…

Application of Marketing Concept in Banks and Its Effectiveness in Consumer Satisfaction   Chapter One of Application of Marketing Concept in Banks and Its Effectiveness in Consumer Satisfaction INTRODUCTION  BACKGROUND OF THE STUDY  Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social…

Broadcast Media and Sales Performance of Fast Moving Consumer Goods   Chapter One of Broadcast Media and Sales Performance of Fast Moving Consumer Goods INTRODUCTION Background of the study  The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that…