E-marketing and Small Enterprise Threats and Oppurtunites Chapter One of E-marketing and Small Enterprise Threats and Oppurtunites INTRODUCTION BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of…
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List of MBA Marketing Thesis Topics
Impact of Social Media on Consumer Behaviour
Impact of Social Media on Consumer Behaviour Chapter One of Impact of Social Media on Consumer Behaviour INTRODUCTION BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of…
The Effect of Online Advertising on Consumer Buying Behavior
The Effect of Online Advertising on Consumer Buying Behavior Chapter One of The Effect of Online Advertising on Consumer Buying Behavior INTRODUCTION The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most…
The Impact of Marketing Strategies on Productivity
The Impact of Marketing Strategies on Productivity Chapter One of The Impact of Marketing Strategies on Productivity INTRODUCTION BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute…
The Influence of Brand Image on Consumer Behaviour
The Influence of Brand Image on Consumer Behaviour Chapter One of The Influence of Brand Image on Consumer Behaviour INTRODUCTION BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of…
Lifestyle Branding as a Method of Increasing Product Appeal a Study of Life Beer in the South East
Lifestyle Branding as a Method of Increasing Product Appeal a Study of Life Beer in the South East Abstract of Lifestyle Branding as a Method of Increasing Product Appeal a Study of Life Beer in the South East Branding is an important issue in any organization. This is because…
Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles
Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles Abstract of Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles This study the titled feel…
A Study on Psychographic Profiling and Increased Sales Efficiency
A Study on Psychographic Profiling and Increased Sales Efficiency Chapter One of A Study on Psychographic Profiling and Increased Sales Efficiency INTRODUCTION Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they’re…
An Empirical Investigation of Covid-19 on Product Sales and Marketing
An Empirical Investigation of Covid-19 on Product Sales and Marketing Chapter One of An Empirical Investigation of Covid-19 on Product Sales and Marketing INTRODUCTION BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful…
Assessment of Twitter Ban on Brand Awareness in Nigeria (a Case Study of Rite Food Limited, Lagos State )
Assessment of Twitter Ban on Brand Awareness in Nigeria (a Case Study of Rite Food Limited, Lagos State ) Chapter One of Assessment of Twitter Ban on Brand Awareness in Nigeria (a Case Study of Rite Food Limited, Lagos State ) INTRODUCTION BACKGROUND OF THE STUDY Twitter is a…