Category: Marketing Thesis Topics

Consumers’ Perception of Safety of Food in South -south and South – East of Nigeria   Abstract of Consumers’ Perception of Safety of Food in South -south and South – East of Nigeria Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer…

Appraisal of the Effect of Selected Marketing Communication Models for an Effective Rebranding Nigeria   Abstract of Appraisal of the Effect of Selected Marketing Communication Models for an Effective Rebranding Nigeria The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of…

The Effect of Cost Control in Nigeria Breweries   Table of Content on The Effect of Cost Control in Nigeria Breweries Title page Certification Dedication Acknowledgement Abstract Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope…

Effect of Marketing Strategy on the Performance of Atman Limited   Abstract of Effect of Marketing Strategy on the Performance of Atman Limited Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing…

A Study on the Problems and Prospects of Marketing Industrial Products   Chapter One of A Study on the Problems and Prospects of Marketing Industrial Products INTRODUCTION BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is…

Effective of Marketing Strategies for Improved Performance of Manufacturing Company   Chapter One of Effective of Marketing Strategies for Improved Performance of Manufacturing Company INTRODUCTION:  In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to…

Factors That Influence Consumer Purchase and Consumption of Eggs   Chapter One of Factors That Influence Consumer Purchase and Consumption of Eggs INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take…

Challenges of Marketing Research on the Manufacturing of Flour Production   Chapter One of Challenges of Marketing Research on the Manufacturing of Flour Production INTRODUCTION: Marketing research is “the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to…

The Impact of Promotional Activities on Customer Purchasing Behaviour   Abstract of The Impact of Promotional Activities on Customer Purchasing Behaviour The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to…

The Impact of Promotional Activity on a Product   Abstract of The Impact of Promotional Activity on a Product One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the…