Advertising as a Promotional Factor Motivating Consumer on Product Chapter One of Advertising as a Promotional Factor Motivating Consumer on Product INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as…
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List of MBA Marketing Thesis Topics
The Impact of Marketing Management Function in Hospitality Industry
The Impact of Marketing Management Function in Hospitality Industry Abstract of The Impact of Marketing Management Function in Hospitality Industry This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result…
Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities
Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities Abstract of Analysis of the Impacts of Social Responsibilities of Business, Especially the Oil Companies and Host Communities This research was the impact of corporate social responsibilities in host communities of Niger- Delta…
The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry
The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry Chapter One of The Roles of Promotional Tools as a Means of Creating Customers’ Patronage in Banking Industry INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one…
The Evaluation of Problems of Small and Medium Scale Industries
The Evaluation of Problems of Small and Medium Scale Industries Chapter One of The Evaluation of Problems of Small and Medium Scale Industries INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course…
An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour
An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour Abstract of An Evaluation of the Effectiveness of Advertising in Changing Consumer Behaviour This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign…
The Role of Advertising in Retail Business
The Role of Advertising in Retail Business Abstract of The Role of Advertising in Retail Business The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their…
The Relevance of Advertising to Sales Expansion
The Relevance of Advertising to Sales Expansion Abstract of The Relevance of Advertising to Sales Expansion This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose…
The Place of Marketing Information System in an Organisational Decision Making
The Place of Marketing Information System in an Organisational Decision Making Abstract of The Place of Marketing Information System in an Organisational Decision Making The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study….
The Impact of Packaging on Consumer Product
The Impact of Packaging on Consumer Product Abstract of The Impact of Packaging on Consumer Product This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing…