Impact of Ict on Advertising Practice in Nigeria
Table of Content on Impact of Ict on Advertising Practice in Nigeria
Chapter 1
Introduction
Introduction
Background of the Study
Statements of Problems
Objectives of the Study
Research Question
Study of the Hypothesis
Significance of the Study
Justification of the Study
Scope of the Study
Definition of Terms
Chapter 2
Literature Review
Introduction
Conceptual Clarification
Theoretical Framework
Literatures on the Subject Matter
Chapter 3
Research Methodology
Area of Study
Source of Data
Sampling Techniques
Method Data Collection
Method of Data Analysis
Reliability of Instrument
Validity of Instrument
Limitations of the Study
Chapter 4
Data Analysis
Introduction
Finding of the Study
Discussion of the Study
Summary
Chapter 5
Summary, Conclusion and Recommendation
Summary of Findings
Conclusion
Recommendations
Proposal for Further Studies
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.