New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
Product Quality as a Basis for Consumer’s Patronage Chapter One of Product Quality as a Basis for Consumer’s Patronage INTRODUCTION GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and…
Self Empowerment Through the Processing and Marketing of Locust Beans for Export Abstract of Self Empowerment Through the Processing and Marketing of Locust Beans for Export The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling…
The Impact of Marketing Research as an Avenue for Profitability Abstract of The Impact of Marketing Research as an Avenue for Profitability The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe…
The Relevance of Packaging in the Marketing of Consumer Goods in Nigeria Abstract of The Relevance of Packaging in the Marketing of Consumer Goods in Nigeria This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect…
The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods Abstract of The Effect of High Cost of Transportation on Nigeria Economy and Its Effect on Consumer Goods Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled…
Brand Switching Behavior of Consumers in the Hair Care Service Abstract of Brand Switching Behavior of Consumers in the Hair Care Service Thisproject work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing…