New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry
The Impact of Marketing Mix in the Accomplishment of Organizational Objectives Abstract of The Impact of Marketing Mix in the Accomplishment of Organizational Objectives This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1. To identify the impact of marketing mix in the…
Marketing Strategy for Airlines Abstract of Marketing Strategy for Airlines The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter…
Effectiveness of Marketing Promotions in the Sale of Textile Products Abstract of Effectiveness of Marketing Promotions in the Sale of Textile Products This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter…
The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry Abstract of The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky…
The Impact of Marketing Information System on Managerial Decision Making Abstract of The Impact of Marketing Information System on Managerial Decision Making This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to…
The Impact of Customer Relationship Management on Customers’ Satisfaction Chapter One of The Impact of Customer Relationship Management on Customers’ Satisfaction INTRODUCTION BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming…