Application of Marketing Concept in Banks and Its Effectiveness in Consumer Satisfaction Chapter One of Application of Marketing Concept in Banks and Its Effectiveness in Consumer Satisfaction INTRODUCTION BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence….
Broadcast Media and Sales Performance of Fast Moving Consumer Goods Chapter One of Broadcast Media and Sales Performance of Fast Moving Consumer Goods INTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what…
E-marketing and Small Enterprise Threats and Oppurtunites Chapter One of E-marketing and Small Enterprise Threats and Oppurtunites INTRODUCTION BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses….
Impact of Social Media on Consumer Behaviour Chapter One of Impact of Social Media on Consumer Behaviour INTRODUCTION BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al,…
The Effect of Online Advertising on Consumer Buying Behavior Chapter One of The Effect of Online Advertising on Consumer Buying Behavior INTRODUCTION The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the…
The Impact of Marketing Strategies on Productivity Chapter One of The Impact of Marketing Strategies on Productivity INTRODUCTION BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies…
The Influence of Brand Image on Consumer Behaviour Chapter One of The Influence of Brand Image on Consumer Behaviour INTRODUCTION BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands…
Lifestyle Branding as a Method of Increasing Product Appeal a Study of Life Beer in the South East Abstract of Lifestyle Branding as a Method of Increasing Product Appeal a Study of Life Beer in the South East Branding is an important issue in any organization. This is because without a proper branding of…
Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles Abstract of Feel Good Advertising and Its Effect on Consumer Repeat Purchase Behaviour a Study of De-united Industries Ltd Makers of Indomie Noodles This study the titled feel good advertising and its effect…
A Study on Psychographic Profiling and Increased Sales Efficiency Chapter One of A Study on Psychographic Profiling and Increased Sales Efficiency INTRODUCTION Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they’re referred to as activities, interest,…
An Empirical Investigation of Covid-19 on Product Sales and Marketing Chapter One of An Empirical Investigation of Covid-19 on Product Sales and Marketing INTRODUCTION BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid-29….
Assessment of Twitter Ban on Brand Awareness in Nigeria (a Case Study of Rite Food Limited, Lagos State ) Chapter One of Assessment of Twitter Ban on Brand Awareness in Nigeria (a Case Study of Rite Food Limited, Lagos State ) INTRODUCTION BACKGROUND OF THE STUDY Twitter is a social platform that provides users…
An Examination of Twitter Ban on Digital Marketing Chapter One of An Examination of Twitter Ban on Digital Marketing INTRODUCTION BACKGROUND OF THE STUDY The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform…
Impact of Online Shopping Adverts on Consumer Buying Rate Chapter One of Impact of Online Shopping Adverts on Consumer Buying Rate INTRODUCTION Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily…
Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop) Abstract of Effect of Pricing Strategies on Sales Volume ( a Case Study Fpa Marketing Model Shop) The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado-Ekiti as case study. The study adopted…
A Critical Examination of the Impact of Advertising on Brands Selection Among Consumers in Owerri, Imo State Chapter One of A Critical Examination of the Impact of Advertising on Brands Selection Among Consumers in Owerri, Imo State INTRODUCTION Background Of The Study Producing for sales and profits is the raison d’être of each business…
An Assessment of the Sales Promotion Technique Preferences of Nigerian Consumers in Uyo, Akwa Ibom Stat Chapter One of An Assessment of the Sales Promotion Technique Preferences of Nigerian Consumers in Uyo, Akwa Ibom State INTRODUCTION Background Of The Study Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in…
The Impact of Improved Infrastructure and Efficient Cargo Delivery in Nigeria Port Abstract of The Impact of Improved Infrastructure and Efficient Cargo Delivery in Nigeria Port This report examines the impact of improved infrastructure and efficient Cargo Delivery in Nigeria Port (A case study of Calabar Port Complex). The research also carried out a…
Shipping Trade and Its Impact on Economic Growth in Nigeria (1976-2015) Abstract of Shipping Trade and Its Impact on Economic Growth in Nigeria (1976-2015) Study examines the impact of ocean shipping trade on the economic development of Nigeria, covering the period from 1976 to 2015. Ocean shipping trade, in thousand tons served as an…
Managing Waste in Manufacturing Firms for Effective Production Chapter One of Managing Waste in Manufacturing Firms for Effective Production INTRODUCTION Background to the study In addition to wastelands and their visual and environmental burdens, seas and oceans of our planet are suffering from waste created by humans. Fish and other species are exposed to…
The Impact of Reportorial Techniques on Reading Audience of Akwa Ibom Broadcasting Corporation Chapter One of The Impact of Reportorial Techniques on Reading Audience of Akwa Ibom Broadcasting Corporation Introduction Background of the study Information dissemination is a vital tool for awareness creation and development in every human society, whether such a society is…
Investigative Journalism as a Means of Conflict Resolution in Cross River Newspaper Corporation Abstract of Investigative Journalism as a Means of Conflict Resolution in Cross River Newspaper Corporation This research on Investigative journalism: A means of conflict resolution is conducted to determine the role of investigative journalism in conflict resolution. The purpose of the…
The Role of Mass Media in Community Development Chapter One of The Role of Mass Media in Community Development INTRODUCTION Background of the study Over the years, man has lived in the dark era; been of certain information, but today mass media has played a significant role in the development of our communities, a…
Aspect of the Phonology of Yukuben Chapter One of Aspect of the Phonology of Yukuben INTRODUCTION GENERAL BACKGROUND This research focuses on the phonology of Yukuben, a language spoken by about 25,000 speakers in Sabongida Yukuben of Takum Local Government Area in the east of Taraba State in Nigeria, and North West Province, Menchum…
Aspects of Gunganchi Verb Phrase Chapter One of Aspects of Gunganchi Verb Phrase INTRODUCTION The main focus of this research work is a discussion on the verb phrase of Gunganchi language. This chapter therefore aims at introducing the work by discussing some historical facts about the Gunganchi people and the language itself. Justification for…
Aspects of Gunganci Morphology Chapter One of Aspects of Gunganci Morphology Introduction The chapter introduces us to the general background, historical background, socio-cultural profile and genetic classification of the Gùngáwá people. It also includes the scope and organization of study, theoretical framework, data analysis and a review of the chosen framework. General Background Introduction…
The Verb Phrase of Kofyar Language Chapter One of The Verb Phrase of Kofyar Language INTRODUCTION This study focuses on the verb phrase of kofyar. Kofyar is a dialect of “sura” that can be found in the northern part of plateau state in a local government called Qua’an pan. The kofyar are a…
Symbols of Decadence in Ayi Kwei Armah’s the Beautyful Ones Are Not Yet Born Chapter One of Symbols of Decadence in Ayi Kwei Armah’s the Beautyful Ones Are Not Yet Born INTRODUCTION This chapter introduces the major variable (Symbols of Decadence) in the research topic as well as give a brief background of the…
Syntactic and Lexico-semantic Analyses of Selected Sms Text Messages Among the University of Ilorin Students Abstract of Syntactic and Lexico-semantic Analyses of Selected Sms Text Messages Among the University of Ilorin Students Words form the basis for a Linguistic analysis at any level of language study. The aim of this essay was to identify…
Satire and Social Mediation in Wole Soyinka’s Abstract of Satire and Social Mediation in Wole Soyinka’s This research endeavour focuses on the social and political ills prevalent in the African societies with the view of correcting them thus, making the contemporary society a better place to live. Using two texts from renowned Nigeria writer,…
