An Assessment of the Impact of Marketing Segmentation on Production Planning in an Orgarnisation Chapter One of An Assessment of the Impact of Marketing Segmentation on Production Planning in an Orgarnisation INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is…
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List of MBA Marketing Thesis Topics
An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods
An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods Abstract of An Evaluation of the Contribution of Salesmanship to Marketing of Consumer Goods This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of…
An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of a Manufacturing Organisation
An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of a Manufacturing Organisation Chapter One of An Evaluation of the Cost of Packaging and It’d Implications on the Profitability of a Manufacturing Organisation INTRODUCTION BACKGROUND OF THE STUDY We live in a world of packaging…
Small-scale Industries Development Problems and Prospects
Small-scale Industries Development Problems and Prospects Abstract of Small-scale Industries Development Problems and Prospects This research is aimed at small-scale industries development in anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management…
Impact of Customer Relationship Management on the Organization Performance
Impact of Customer Relationship Management on the Organization Performance Abstract of Impact of Customer Relationship Management on the Organization Performance Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line…
Advertising as a power Tool for Business Growth
Advertising as a power Tool for Business Growth Abstract of Advertising as a power Tool for Business Growth The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor….
The Role of Advertising in Marketing of Hotel Services
The Role of Advertising in Marketing of Hotel Services Abstract of The Role of Advertising in Marketing of Hotel Services This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried…
Trade Fair as an Instrument of Promotion Locally Manufactured Goods
Trade Fair as an Instrument of Promotion Locally Manufactured Goods Abstract of Trade Fair as an Instrument of Promotion Locally Manufactured Goods This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria …
Relationship Marketing in Mainstream Bank Plc an Evaluation
Relationship Marketing in Mainstream Bank Plc an Evaluation Abstract of Relationship Marketing in Mainstream Bank Plc an Evaluation This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate…
The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations
The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations Chapter One of The Effective Strategies for Marketing Telephone Services With Particular Focus on Nitel Plc Operations INTRODUCTION BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted…