Category: Marketing Thesis Topics

The Effect of Advertising on the Sales of a Business Organisation   Abstract of The Effect of Advertising on the Sales of a Business Organisation This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various…

Marketing Information System as a Tool for Effective Marketing Planning and Control   Chapter One of Marketing Information System as a Tool for Effective Marketing Planning and Control INTRODUCTION It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However,…

Distribution Network in Manufacturing Industry   Chapter One of Distribution Network in Manufacturing Industry INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore…

Impact of Effective Distribution Management in a Marketing Company   Abstract of Impact of Effective Distribution Management in a Marketing Company This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project…

New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry   Chapter One of New Product Development as a Tool of Increasing Market Share in Soft-drinks Industry  INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle…

Reaching the Consumer Through Effective Distribution   Chapter One of Reaching the Consumer Through Effective Distribution INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring…

The Business Environment Factors as They Affect Marketing Activities in Business Organization   Abstract of The Business Environment Factors as They Affect Marketing Activities in Business Organization This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of…

The Effect of Advertising on Sales Volume in a Manufacturing Industry   Abstract of The Effect of Advertising on Sales Volume in a Manufacturing Industry The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of…

The Effect of Radio Advertising on Consumer Purchasing Decision   Chapter One of The Effect of Radio Advertising on Consumer Purchasing Decision INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning…

The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry                 Chapter One of The Impact of Advertising on Consumer Purchase Decision in Pharmaceutical Industry INTRODUCTION It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain…